Moz SEO pricing covers two separate products. Moz Pro the core SEO toolkit starts at $49/month and goes up to $299/month across four plans.
Moz Local, built for businesses managing their presence in local search, starts at $16/month per location and tops out at $33/month. Both products offer a 30-day free trial.
What Does Moz SEO Pricing Cost? A Quick Look
Before going into the details, here's a side-by-side overview of all current plans for both products.
Moz Pro Pricing — Summary Table
|
Plan |
Monthly Price |
Annual Price (per month) |
Tracked Keywords |
Crawl Pages/Month |
User Seats |
|
Starter |
$49 |
~$41 |
50 |
50,000 |
1 |
|
Standard |
$99 |
~$79 |
300 |
400,000 |
1 |
|
Medium |
$179 |
~$143 |
1,500 |
2,000,000 |
2 |
|
Large |
$299 |
~$239 |
3,000 |
5,000,000 |
3 |
Annual billing saves roughly 20% compared to paying month to month.
Moz Local Pricing — Summary Table
|
Plan |
Monthly Price (per location) |
Key Features |
|
Lite |
$16 |
Listing management, Google & Facebook integration, review monitoring |
|
Preferred |
$24 |
All Lite features + reputation management, social posting |
|
Elite |
$33 |
All Preferred features + extra directory submissions, enhanced analytics |
Moz Local pricing is charged per physical business location, not per account.
Moz Pro Pricing Plans What Each Tier Includes
Here's what you actually get at each level limits, features, and who each plan realistically suits.
Starter — $49/month
The Starter plan is the entry point. It gives you access to the core Moz Pro tools but with the tightest limits across the board: 50 tracked keywords, 50,000 crawl pages per month, and a single user seat.
There are no branded or scheduled reports at this level, and priority support is not included.
In practice, the Starter plan suits someone learning SEO for the first time or managing a single small website without heavy reporting needs.
Teams commonly find it too limiting once they need to track more than a handful of keywords or run regular site audits.
Standard — $99/month
The Standard plan expands tracked keywords to 300 and crawl capacity to 400,000 pages per month.
It still carries one user seat, but this tier unlocks scheduled and branded reporting useful for anyone sending regular performance updates to a client or stakeholder. 24/7 support is included.
Small businesses running ongoing SEO usually start here. It's the first plan that feels like a working toolkit rather than a testing ground.
Medium — $179/month
At this tier, tracked keywords jump to 1,500, crawl capacity rises to 2 million pages per month, and a second user seat is added. Priority support becomes available here.
This is the plan Moz has historically positioned as its most popular option and for teams managing a few client accounts or a moderately active site, the capacity lift is meaningful.
Large — $299/month
The Large plan tracks up to 3,000 keywords, crawls up to 5 million pages per month, and supports three user seats. Priority support is included. This tier targets mid-sized businesses or agencies running active campaigns across multiple domains.
What's worth noting: there is no Premium tier currently. Older articles and some forum posts still reference a $599/month Premium plan that Moz has since discontinued. The Large plan at $299 is the current ceiling for Moz Pro.
Annual vs. Monthly Billing — Exact Savings Per Plan
Moz offers roughly a 20% discount when you commit to annual billing. Here's what that looks like in actual dollar terms.
|
Plan |
Monthly Cost |
Annual Total |
Effective Monthly (Annual) |
Annual Savings |
|
Starter |
$49 |
~$490 |
~$41 |
~$98/year |
|
Standard |
$99 |
~$950 |
~$79 |
~$238/year |
|
Medium |
$179 |
~$1,719 |
~$143 |
~$429/year |
|
Large |
$299 |
~$2,868 |
~$239 |
~$720/year |
Annual billing makes sense if you already know Moz fits your workflow and you're planning to use it consistently for the year.
Monthly billing costs more but keeps things flexible and as reported by TechCrunch, flexibility in subscription billing is increasingly important for businesses still evaluating which tools they want to commit to long-term.
Moz Local Pricing — Plan-by-Plan Breakdown
Moz Local is a different product from Moz Pro. It's designed to help businesses keep their listing information name, address, phone number, hours consistent across directories. It's not a substitute for Moz Pro and the two are priced separately.
Lite — $16/month per location
Covers the basics: automated listing distribution, integration with Google and Facebook, and review monitoring from a single dashboard.
For businesses that just need their core listing data to stay accurate, this tier usually covers it.
Preferred — $24/month per location
Adds reputation management tools and social posting capabilities on top of the Lite features. Teams managing active review responses or social updates from one platform tend to find this tier worthwhile.
Elite — $33/month per location
The top tier adds expanded directory submissions and more detailed analytics compared to Preferred.
The jump from Preferred to Elite is smaller than the jump from Lite to Preferred so the decision here often comes down to whether the additional directory coverage matters for your specific locations.
How the Per-Location Pricing Works
Every physical location requires its own subscription. A business with three locations on the Preferred plan pays $24 × 3 = $72/month.
This is an important detail that isn't always obvious upfront multi-location businesses should factor this into their budget before committing.
What's Available on Every Moz Pro Plan
Regardless of which Moz Pro plan you choose, the following are included across all tiers: keyword research via Keyword Explorer, backlink analysis via Link Explorer, site crawl and technical audit tools, on-page optimization, rank tracking, MozBar Premium (the browser extension), and 24/7 online support.
The things that scale with plan level are: tracked keyword limits, crawl capacity, the number of user seats, and access to priority support (Medium and above).
Branded and scheduled reporting is unlocked from the Standard plan upward it is not included in the Starter.
Moz Free Trial and Free Tools
Before paying anything, it's worth knowing what Moz lets you access for free both short-term and permanently.
The 30-Day Free Trial
All Moz Pro plans come with a 30-day free trial. No charge is applied until the trial period ends, and you can cancel before it does without being billed. The trial gives full access to the plan's features it's not a stripped-down version.
What's often overlooked is that the trial applies to whichever plan you select, so it makes sense to trial the plan you're actually considering rather than defaulting to the cheapest option.
Permanently Free Moz Tools
Separate from the trial, Moz offers a set of tools that are free with a basic community account and do not expire.
These include: MozBar (the browser extension with basic metrics), Domain Analysis, a limited version of Keyword Explorer, a limited version of Link Explorer, the Competitive Research tool, and a Local Citation Checker.
These free tools have usage caps but are genuinely functional for occasional checks. They're not a replacement for a paid plan, but they're useful for anyone not ready to commit to a subscription.
Also Read: How Does Endbugflow Software Work
Moz Pro vs. Moz Local — Which One Do You Need?
These are two distinct products that serve different purposes. Moz Pro is for website SEO rank tracking, keyword research, site audits, and backlink analysis.
According to Wikipedia, SEO focuses on increasing the quantity and quality of traffic from unpaid organic search results, which is precisely what Moz Pro's toolset is built to support.
Moz Local is specifically for businesses with a physical address that depends on appearing in local search results and map listings. A restaurant, medical practice, or retail store might need Moz Local.
An e-commerce store or SaaS company with no physical location likely doesn't.
The two can be used together, but neither is required to use the other. Pricing is completely separate.
Enterprise and API Pricing
Moz Pro's four plans are designed for individuals, small businesses, and mid-sized teams. For larger organisations or technical use cases, Moz offers two additional products: STAT, which is built for enterprise-level SERP tracking at scale, and the Moz API, which provides direct access to Moz's link and domain data for custom integrations.
Pricing for both STAT and the Moz API is not listed in standard tiers on Moz's main pricing page. Organisations with those needs should contact Moz directly for details.
Conclusion
Moz Pro runs from $49 to $299/month across four plans, with Moz Local priced separately from $16 to $33/month per location.
Annual billing saves around 20%. All plans include a 30-day free trial, and several free tools are available without any subscription.
Frequently Asked Questions
What is the cheapest Moz Pro plan?
The Starter plan at $49/month is the lowest-cost Moz Pro option. It includes 50 tracked keywords, 50,000 crawl pages per month, and one user seat.
Does Moz have a free plan?
There's no permanent free plan for Moz Pro. There is a 30-day free trial. Separate free tools including MozBar and limited Keyword Explorer are available indefinitely with a free community account.
How much does Moz Pro cost annually?
On annual billing: Starter ~$490/year, Standard ~$950/year, Medium ~$1,719/year, Large ~$2,868/year. This represents roughly 20% savings versus monthly billing.
Is Moz Local pricing per location or per account?
Per location. Each physical business address requires its own Moz Local subscription. A business with multiple locations pays the plan rate multiplied by the number of locations.
Can I cancel my Moz free trial before being charged?
Yes. Moz does not charge until the 30-day trial ends. You can cancel at any time during the trial period without incurring any cost.
