How to Send a Press Release to Journalists
Sending a press release well is mostly about targeting and the pitch email. Here is a step-by-step process, an example pitch structure and the mistakes that get releases ignored.
Digital PR
How Long Should a Press Release Be?
Most press releases should fit on one page, roughly 400 to 600 words. Here is a section-by-section length budget, when to go longer or shorter, and how to cut a bloated draft.
What Is Digital PR? How It Works and How to Start
Digital PR is the practice of earning mentions, coverage and links from online publications. Here is how it works, the tactics that tend to land coverage, and how to start without wasting effort.
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