What Moz Pro Pricing Looks Like Across Every Plan And What You Actually Get

Moz Pro pricing spans five tiers from $49/month for a single-site Starter option to $299/month for the Large plan, with Enterprise available at custom rates.

Annual billing reduces each price by roughly 20%, and a free trial is confirmed on the Medium plan.

Whether you are a solo site owner or part of a scaling agency team, understanding where each plan begins and ends is essential before committing.

Moz Pro Pricing: Quick Overview

Is Moz Pro the Same as Moz API?

This is worth clarifying upfront, since both appear in searches for moz pro pricing and the two are entirely separate products.

Moz Pro is a marketing and SEO platform built for practitioners keyword research, rank tracking, site audits, backlink analysis, and AI search visibility tools. It is subscription-based and aimed at marketers, business owners, and SEO teams.

Moz API is a developer-facing data product. It provides programmatic access to Moz's link index and SEO metrics, priced by data volume. It starts at $20/month and scales to $10,000/month and beyond.

If you are looking for an SEO tool you log into and use, that is Moz Pro. If you are building a custom dashboard that pulls SEO data, that is the Moz API. The pricing structures are completely different.

Breaking Down Each Moz Pro Plan

Here is a detailed look at what each Moz Pro plan includes, who it is designed for, and where its limits start to matter.

Starter Plan — $49/Month

The Starter plan does not appear prominently on the main pricing page it is referenced in a smaller note beneath the primary plan grid. Moz describes it as designed specifically for individuals managing a single website.

Public documentation on this tier is limited. What is confirmed: it supports one site and sits as an entry point below Standard. If you are evaluating it, contact Moz directly to confirm which tools are included before committing.

Solo site owners and bloggers who only need basic tracking tend to find this tier adequate for early-stage SEO work though its feature ceiling becomes apparent once you begin managing multiple projects.

Standard Plan — $99/Month

Standard is the first fully documented tier.

It includes:

• 1 user seat
• 3 tracked sites (Campaigns)
• 300 tracked keywords per month
• 400,000 pages crawled per month (~100,000 per week)
• 150 keyword queries per month
• 5,000 backlink queries per month
• 5 on-demand crawls
• 200 rank checker queries per day
• 2 AI Content Briefs per month
• AI Overviews by Keyword
• MozBar Premium, 24/7 support, onboarding

What Standard does not include: AI Visibility Dashboards, Tracked Prompts (the GEO/AI search tracking features), branded reports, or scheduled reports.

Teams that need to monitor how their brand appears in AI-generated answers will need to step up to Medium.

Also Read: Blog WizzyDigital Org

Medium Plan — $179/Month

Medium is where Moz Pro's AI search visibility features unlock. It is also the only plan with a confirmed free trial option — making it a lower-risk tier to evaluate before committing.

What is included:

• 2 user seats
• 10 tracked sites
• 1,500 tracked keywords per month
• 2,000,000 pages crawled per month (~500,000 per week)
• 5,000 keyword queries per month
• 20,000 backlink queries per month
• 30 on-demand crawls
• 10 site re-crawls
• 2 AI Visibility Dashboards
• 100 Tracked Prompts per month (GPT and Gemini)
• AI Prompt Suggestions tracking
• 10 AI Content Briefs per month
• Branded and scheduled reports
• Report templates

Teams commonly report that the jump from Standard to Medium feels significant not just in limits, but in the type of work that becomes possible.

The AI visibility tools are specifically designed to track how brands appear across AI-generated search responses, which is increasingly relevant for content and brand teams.

Large Plan — $299/Month

Large doubles most of Medium's allowances and is positioned for businesses running multiple properties or tracking competitive SEO at scale.

What is included:

• 3 user seats
• 25 tracked sites
• 3,000 tracked keywords per month
• 5,000,000 pages crawled per month (~1,250,000 per week)
• 15,000 keyword queries per month
• 70,000 backlink queries per month
• 60 on-demand crawls
• 25 site re-crawls
• 4 AI Visibility Dashboards
• 200 Tracked Prompts per month
• 50 AI Content Briefs per month
• 500 rank checker queries per day

The per-feature cost at this tier makes more sense for agencies managing several client campaigns simultaneously.

Running 25 tracked sites at $299/month works out to roughly $12 per site which most small agencies consider reasonable relative to alternatives.

Enterprise Plan — Custom Pricing

Enterprise pricing is not listed publicly. Moz positions this tier for large agencies and enterprise-level marketing teams that need custom limits, dedicated support, or more advanced data arrangements.

To receive a quote, you will need to contact Moz directly through their sales or enterprise inquiry channel. The plan goes beyond Large in terms of capacity and service level, but exact inclusions are not confirmed in public documentation.

Annual vs. Monthly Billing — The Real Savings Breakdown

Every plan except Starter offers annual billing. The saving is consistent at approximately 20% across all tiers.

The annual saving on Large — $720 over twelve months — is roughly two and a half months free. For teams confident they will stay on the platform, annual billing is worth the commitment.

Note: Whether annual plans can be cancelled mid-term and what the refund or credit policy looks like is not publicly confirmed. Verify this directly with Moz before choosing annual over monthly.

Moz Pro Add-On Pricing

Two add-ons are available on Medium and Large plans for teams that need to expand specific limits without upgrading entirely:

• Additional AI Visibility Dashboards: $20 each
• Additional Tracked Prompts: $50 per 100 prompts

These are relevant for teams heavily focused on AI search monitoring for example, an agency tracking multiple brands across GPT and Gemini outputs might exhaust the base prompt allocation before month-end.

Overage pricing for standard limits like tracked keywords or crawl pages is not publicly listed. If you anticipate regularly hitting your plan's ceiling, ask Moz's support team what happens at that point whether access is paused, overages are charged, or an upgrade is triggered.

Side-by-Side Feature Comparison: All Moz Pro Plans

Starter plan feature detail is limited in public documentation. Contact Moz for full confirmation.

Key Terms You Should Know Before Choosing a Plan

Understanding how Moz Pro measures and defines its core features will help you pick the right plan without overpaying for limits you do not need.

What Are Tracked Keywords?

Tracked keywords are the specific search terms Moz Pro monitors for your site's rankings over time. The monthly limit determines how many keywords across all your campaigns can be actively tracked.

This differs from keyword queries, which refers to how many times you can search the Keyword Explorer tool.

What Are Campaigns?

A Campaign in Moz Pro is a project tied to one website. It groups together your rank tracking, site crawl data, and on-page metrics for that domain.

The number of Campaigns you can run equals the number of sites you can actively manage within your plan.

What Are AI Visibility Dashboards and Tracked Prompts?

These features are part of Moz Pro's GEO (Generative Engine Optimisation) toolset. AI Visibility Dashboards show how often your brand appears in AI-generated search responses specifically within ChatGPT and Google Gemini. Tracked Prompts are the specific queries Moz monitors across those platforms on your behalf.

As reported by TechCrunch, Google's AI Overviews already reached 2 billion monthly users as of mid-2025 which is precisely the environment these tools are designed to help brands navigate.

Teams using these features are typically content marketers and brand managers who want to understand how their company is represented in AI answers, not just traditional search results.

What Are AI Content Briefs?

AI Content Briefs are structured outlines generated by Moz Pro to guide content creation around a target keyword. They are based on SERP analysis and search intent signals. Standard includes 2 per month, Medium 10, and Large 50.

What Does Pages Crawled Per Week Mean?

This is your crawl budget how many pages Moz Pro will scan each week to check for technical issues.

A 100,000 page per week limit on Standard suits most small business websites. Larger sites with thousands of pages will benefit from the higher limits on Medium and Large.

What Every Plan Includes, Regardless of Tier

Every Moz Pro subscription includes:

• MozBar Premium — the SEO toolbar for Chrome that surfaces key metrics in your browser while researching competitors
• 24/7 online support — access to real support staff, not just documentation
• Onboarding guidance — available in-app and via email, adapted for different experience levels
• Moz AI features — AI-assisted insights within Domain Overview and Keyword Suggestions
• Help Hub access — workflows, troubleshooting guides, and feature walkthroughs
• Actionable SEO recommendations — contextual tips within the platform based on your data

Does Moz Pro Offer a Free Trial?

A free trial is confirmed for the Medium plan. Whether Standard or Large plans carry a trial option is not clearly documented on the pricing page.

What is not publicly confirmed: the trial duration, whether a credit card is required to start, and what limitations apply during the trial period.

These details are worth checking directly on Moz's site before signing up, as trial terms can change.

Which Moz Pro Plan Is Right for You?

Your best plan depends on how many sites you manage, whether AI search visibility matters to your strategy, and how much keyword and crawl capacity your workflow actually requires.

Starter — For Individuals Managing One Website

If you have a single website and are in the early stages of building an SEO practice, Starter keeps costs low.

The trade-off is limited feature access and minimal public documentation on what is included. Confirm specifics with Moz before committing.

Standard — For Small Business Owners and Independent SEOs

Standard covers the core SEO workflow keyword tracking, rank monitoring, site crawl, backlink data across up to three sites.

It is a practical entry point for someone running their own business and handling SEO without a dedicated team.

Medium — For Growing Teams Monitoring AI Search Performance

The upgrade to Medium is primarily justified by two things: greater capacity and AI search visibility features.

If tracking how your brand shows up in ChatGPT or Gemini results matters to your strategy, Medium is where that starts. The confirmed free trial also makes it the lowest-risk tier to evaluate.

Large — For In-House SEO Teams and Mid-Size Agencies

At 25 tracked sites and 3,000 keywords per month, Large suits teams managing multiple clients or web properties at once.

The doubled AI feature quotas compared to Medium are also relevant for teams running active GEO campaigns.

Enterprise — For Large Agencies and Enterprise Marketing Teams

Custom scope, custom pricing. The right choice when standard plan limits are consistently insufficient or when dedicated account support and custom data arrangements become a requirement.

Also Read: GrowthScribe Marketing Agency

How Moz Pro Pricing Compares to Semrush and Ahrefs

Prices based on publicly listed monthly rates. Always verify current pricing on each tool's official site before making a decision.

Moz Pro is generally positioned at a lower price point than both Semrush and Ahrefs at comparable tiers.

According to VentureBeat, AI-sourced traffic to major sites surged dramatically between 2024 and 2025, making AI search visibility a deciding factor when evaluating which SEO platform offers better long-term value.

Whether Moz Pro represents better value than its competitors depends entirely on which features matter most to your workflow.

Is Moz Pro Worth the Investment?

At first glance, $99/month for Standard feels manageable for a small business. But the limit of 300 tracked keywords and 150 keyword queries per month can feel restrictive relatively quickly  particularly for anyone running active content programs across multiple topics.

The Medium plan at $179/month is where the tool starts to deliver more broadly. The keyword query limit climbs to 5,000 per month, the crawl budget grows substantially, and the AI search visibility tools become available.

Teams commonly report that Medium is where daily use of Moz Pro becomes practical rather than rationed.

What is often overlooked is the annual discount. At $143/month on annual billing, Medium costs $1,716 per year less than many monthly invoices for standalone SEO tools.

Moz Pro tends to be a stronger fit for:

• Teams already invested in the Moz metric ecosystem (Domain Authority, Brand Authority)
• Businesses with a growing interest in AI search monitoring
• Smaller agencies that need multi-site tracking at a lower price point than enterprise alternatives

It may be less suitable for:

• Teams that primarily need deep competitor backlink analysis at scale
• Organisations that require more than 3 users without paying for a higher tier
• Workflows that depend heavily on keyword data volume at the Standard level

Conclusion

Moz Pro pricing runs from $49 to $299/month across five tiers, with annual billing delivering roughly 20% savings. Medium is the most feature-complete option for growing teams, while Standard covers the essentials for solo practitioners.

Always confirm trial terms and overage policies directly with Moz before committing.

Frequently Asked Questions

What is the most affordable Moz Pro plan?

The Starter plan at $49/month is the lowest-priced option, but it is limited to one website and has minimal public feature documentation. Standard at $99/month is the entry point for the fully documented plan set.

Does Moz Pro offer a free trial?

A free trial is confirmed on the Medium plan. Trial availability on Standard and Large is not clearly documented. Check Moz's current pricing page for the latest trial terms before signing up.

How much can I save with annual billing?

Annual billing saves approximately 20% across Standard, Medium, and Large plans roughly $240, $432, and $720 per year respectively.

What happens if I go over my keyword or crawl limits?

Overage pricing for standard limits is not publicly listed. Contact Moz support directly to understand what happens when plan limits are reached.

What is the difference between Moz Pro and Moz API?

Moz Pro is an SEO platform for marketers and practitioners. Moz API is a developer product for pulling SEO data programmatically into custom tools. They are entirely separate products with different pricing structures.