If you own a business, there’s little to no chance that you haven’t at least researched marketing agencies.
You know how important marketing is, and you also know that digital marketing is what puts you on the map. The problem with many marketing agencies is that they try too hard. They promise too much and make themselves seem like they’re experts at literally everything. No matter the type of business you run, they can help you get more sales, leads, whatever. But that’s simply not possible because nobody can be an expert at everything, and without expertise, you can’t create an effective marketing strategy.
This is why specialized agencies are the way to go.
In this article, we’ll take a closer look at one that’s become prominent in the marine business – The Marine Marketing Agency.
What The Marine Marketing Agency Does
So, you own a marine-related business (e.g., boat dealership, marina, yacht brokerage, boat builder/manufacturer, you’re a maritime lawyer, etc.) and you’re looking for marine marketing experts to help you position your business above your competitors, to generate leads, to improve your brand’s recognition, and to increase the revenue your business generates annually.
In this review, we’ll check whether the Marine Marketing Agency is the right pick for you. But to get there, we first need to check who the Marine Marketing Agency really is:
- Founded by Travis Bliffen, an industry veteran with 14+ years of experience, a two-time 5000 honoree, and an avid boater.
- HQ in Fort Lauderdale, Florida (a.k.a. The Yachting Capital of the World).
- The agency was built to combine elite digital marketing execution with real-world marine industry expertise.
- Their background is advanced SEO, authority building, content strategy, PPC.
- They offer enterprise-level marketing tailored exclusively to the boating industry.
- They’re not learning or experimenting with marketing in the marine industry; they are bringing 14+ years of proven digital growth experience into the marine sector.
All these, so far, sound very promising. So now that we know who we’re dealing with, let’s get a bit more into detail. What does the Marine Marketing Agency offer for YOUR business?
Basically, their goal is to help all businesses in the marine industry get more customers online. The reason why they stand out from the rest is the fact that they’re 100% focused on the marine industry and nothing else. This includes marinas, boat dealerships, yacht brokers, manufacturers, marine service providers, charter companies, and just businesses related to boating in general. You get the gist.
As far as the services they offer go, SEO is at the center of it.
They want to help businesses become more visible online when users search for marine products and services. And with visibility being such a huge factor these days, this makes perfect sense. Along with SEO, their services also include local SEO, Google Business Profile optimization, website design, content marketing, link building, Google Ads management, social media marketing, video marketing, and reputation management. One thing that’s important to mention is that these services aren’t treated as standalone factors.
Instead, what this company does is emphasize that all these marketing approaches should be used in unison as part of a well-rounded marketing strategy.
Another thing you can see on the website is the explanation of the way they work with their clients. No collaboration starts with pushing services and selling packages.
The agency doesn’t recommend a thing before they do their research; they’ll look at where the company is now, where they want to be in the future, what their competitors are doing and who they are, and which growth opportunities the client has.
From there, they’ll build a plan based on the data specific to the client. You won’t find them recommending the same cookie-cutter strategy to everyone.
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In short, if you’re in the marine business, this agency presents itself as offering all services you need to grow your marine business online, plus they’re backed with more than a decade of proven experience in the digital marketing industry. |
Review
The first plus for this company is that they’re very clear about not trying to be everything for everyone. They focus on marine businesses, and that’s it. End of story.
This is important because every industry is different and their customers react to different things.
If you’re looking for a plumber, you don’t respond to the same things as someone looking for an empty slip in a marina, right?
That’s the problem with agencies that do too much – they tend to treat every business the same and recommend the same strategies because that’s all they’re able to do. Not these guys, though.
The Marine Marketing Agency works exclusively with marine businesses. This appears to provide the agency with a much deeper understanding of how this sector works (e.g., client needs, boat sales process, customer expectations, seasonal challenges, etc.), which isn’t something a generalist-approach agency can offer you.
It’s also good to mention the location of the agency. And not that a location can make you an expert or not, but being in Fort Lauderdale, Florida, which is known as the “Yachting Capital of the World”, sure does help.
There’s a huge number of marinas, yacht brokers, boat dealerships, and other marine businesses there. When you work in that type of environment, you inevitably come face to face with all kinds of issues marine businesses have to deal with every day. And that helps shape the strategies and make them more effective. It’s not easy by any means, but it works.
Yet another feather in their cap is the fact that they’re backed by Stellar SEO, which is an SEO agency based in the U.S. They have more than 14 years of experience and have received 2 Inc. 5000 awards.
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And, as the cherry on top, what needs to be highlighted is that the Marine Marketing Agency doesn't focus just on traffic growth, but rather focuses on generating qualified leads – the thing that actually increases your business's revenue. The agency has the goal of attracting boat buyers to YOUR dealership; it focuses on attracting customers to park their million-dollar yachts in YOUR marina; their goal is bringing boaters to choose YOUR boat repair shop to fix their boats; they know how to attract boaters to contact YOUR maritime law company to resolve their legal issues/disputes. |
For their clients, this means that not only are they working with a company that knows the marine business, but also one that has very strong roots in SEO.
Conclusion
Based on all the publicly available information, the Marine Marketing Agency seems to present an extremely well-defined strategy which is clearly tailored to the marine industry.
If you’re in a specialized industry, the only thing that makes sense is to work with a specialized marketing agency. Because who else can understand the ins and outs of your business?
The Marine Marketing Agency offers everything a marine business can need in terms of digital marketing.
