The Goal

What did YoungEngine need help with?

YoungEngine had a funnel where their team ran ads that drove traffic to their Zoom webinar registrations.

The webinar filtered out the potential buyers and sent them to their website’s landing page where all the details were mentioned along with the payment page.

But as soon as 40-ish visitors came on the website, the website used to go down for 25-40 mins, it wasn’t just once but happened every time.

The Strategy

Did GrowthScribe find a solution?

GrowthScribe studied the entire website and server architecture and came across 2 problems:

  1. The server wasn’t optimized enough to handle all the simultaneous visitors visiting the website at the same point of time.
  2. The website’s development had unnoticeable bugs that were making the website slow.

After 2 to 3 days of detailed review, GrowthScribe realized it would take more time to fix it as compared to building it again. So they went with the latter.

GrowthScribe started with an AWS EC2 server, rebuilt the website’s core pages keeping the traffic and payment pages in mind.

The new website had the exact same UI/UX, along with a few minor improvements that would help the website visitors as well as YoungEngine.

The website, along with better server optimization and zero bugs, went live in just 3 weeks.

The Results

How did it work out for YoungEngine?

For 3-4 months different ads kept on running, targeting the same landing page.

Over 1200 simultaneous visitors came on the website and the website ran as fast as it was on its 1 visitor. The website did not go down anymore.

And mainly, they had got their peace of mind.

Before load time: 28s | After load time: 1.2s

Revenue increase: 120 subscriptions for Rs. 8000

With their new and optimized website, YE was able to get more subscriptions (around 120) of value Rs.8000. Young Engine was able to generate a revenue of 9,60,000.