Programmatic advertising attracts both advertisers and publishers, but for different reasons. While the former seek to use solutions to manage and optimize their ad campaigns, the focus of the latter is on maximizing their ad revenue. Regardless of which side you are on, the best white-label marketing platforms ensure that your goals are met.
If you are confused about which providers are worth your attention, we selected five prominent names based on such criteria:
- Decent selection of programmatic ad services
- Presence of advanced tools for targeting and analytics
- Excellent customer support
- Cross-channel targeting
- Transparent pricing
- Global reach
To make things easier for you, we have created a list of the companies with the best reputation in the field. Read on to find out more about each one.
Attekmi
Do you want to get paid to advertise? Or maybe you want to promote your business through ads? Regardless of your goals, Attekmi is an AdTech company that should be on your radar. Founded in 2018, this Ukraine-based agency has helped over 150 clients optimize their ad campaigns and boost revenue.
One of Attekmi's standout services is its White Label Ad Exchange. By using this solution, businesses can customize the ad exchange according to their exact needs. Additionally, Attekmi offers three ad exchange platforms that vary in functionality — AdEx Basic, AdEx Plus, and AdEx Enterprise. By choosing one of the mentioned plans, you can go your own programmatic advertising path. Also, you can trust the agency to develop custom AdTech software that will transform your business.
Attekmi covers everything from demand-side and supply-side platforms to customer data platforms, data management platforms, and servers. They also provide seamless integration with third-party services that you may need.
The agency features detailed case studies so you can see how they helped other companies increase their ROI and boost revenue. The clients that trusted Attekmi include Toucan Ads, Roqoon Media, StreamKey, ExplorAds, and more.
Epom
Whether you're wondering about getting paid to advertise or you want to buy ad spaces, Epom is another company to consider. This tech agency was founded in 2010 and has headquarters in Kyiv, Ukraine.
The focus of Epom is on programmatic white-label solutions, which means that businesses can use their resources under their own names. The agency provides an ad server and self-serve DSP for maximum flexibility and transparency. It supports numerous supply-side platforms, and clients get access to analytics in real time. With the help of the agency’s solutions, it’s possible to manage advertising campaigns across different channels. If you need tailored solutions, you can request them separately.
Epom actively works with clients in gaming and mobile app development. The clients they collaborated with include Kromtech, Wargaming, and Playrix.
Simpli.fi
One of the top white-label marketing platforms, Simpli.fi, was established in 2010. Based in Fort Worth, Texas, the agency is well-regarded in the programmatic advertising industry. The company has a large team of 600+ specialists, ensuring they can work with numerous businesses at once.
The company successfully delivers targeted ads through different channels, such as mobile, CTV, display, audio, video, and others. It relies on data-driven targeting to achieve the best results. In recent years, the company started implementing AI-based tools, such as Media Planner and Autopilot AI, to increase the campaigns’ performance.
Being a large company, Simpli.fi has worked with customers in numerous industries, such as finance, automotive, healthcare, retail, real estate, and more.
AdForm
AdForm is also among the top white-label advertising companies. This international ad technology company started its work in Copenhagen, Denmark, in 2002. Since then, it has become a well-known provider of programmatic advertising solutions.
What is great about AdForm is that it offers all-encompassing services for both publishers and advertisers. This includes an ad server, a supply-side platform, a demand-side platform, and more. It provides support for all modern ad formats, ensuring a sufficient level of diversity and flexibility, making it a good option for those looking for comprehensive solutions.
The company has a long list of clients across different industries, including Copa Airlines, OPPO, WeightWatchers, and others.
AdKernel
The last one of the top 5 programmatic advertising platforms is AdKernel. Founded in 2009, the company boasts extensive experience in the niche of white-label ad solutions. With its headquarters in New York City, the company also has a global presence, with its offices in Israel and Ukraine.
The services of this agency include real-time bidding exchange, ad servers, and white-label DSP. Direct publishers can also benefit from their header bidding suite. Similarly to other agencies in the sphere, they offer fraud detection capabilities, which are crucial for having the best-quality impressions.
Over the years, AdKernel has provided support for more than 300 clients, including Mobilda and Cubepile.
Final Thoughts
The process of programmatic advertising can be overwhelming and confusing for advertisers and publishers alike. Working with the best programmatic advertising companies ensures that you get all the benefits with no headaches.
The agencies on this list harness the power of modern advertising technologies and ensure that clients can easily integrate them. The mentioned companies have been recognized in the field, as they provide customizable solutions, ongoing support, and advanced tools for bidding and targeting.
