At some point, all TikTokers have faced the problem of viewership. If you too are wondering – why your TikTok videos are not getting views, then this blog is for you.
Read on as I list all possible reasons that prevent your TikTok video from grabbing eyeballs along with the ways to deal with it!
Why My TikTok Videos Are Not Getting Views + How To Fix It
There can be a number of reasons for your TikTok videos not getting adequate views.
Figure out the one that applies to you and treat it with the given tips!
New Account
New account holders almost always face the problem of zero or minimal TikTok view. That’s because the TikTok app no longer promotes new creators like it used to!
Solution:
With a little bit of patience and some creativity, you can overcome this issue. Here’s how. Firstly, refrain from posting a TikTok video as soon as you create the account. Wait for some time, interact with other users, and watch the trends before you upload.
Next, ensure that your social media profile is complete and you have a profile picture. When you begin posting videos make sure that they are of high quality and in sync with TikTok trends. That’s because if your first few videos fail to create engagement then the future ones will suffer too!
Bad Internet
You might be praying for your TikTok video content to gain maximum engagement. But while browsing your TikTok account, you find no such content on your feed!
How could this happen? Well, blame the bad internet connection. If the internet glitch is preventing your video.
Solution:
Remember, always check the stability of your internet connection, its upload and download speeds, when you’re posting a TikTok video or hosting a TikTok live.
There are different bandwidth requirements for various social media apps. For video-centric apps like TikTok and its features, you need a basic internet bandwidth of 10 Mbps to 100 Mbps. Although most features are accommodated within this range, a TikTok live stream might need up to 500 Mbps!
The video is Under Review
There can be 5 reasons for your TikTok video being under review:
1. Sensitive and adult themes
2. Using someone’s video without permission
3. Community guidelines violation
4. Users report that flags your content as inappropriate
5. Due to an error in the TikTok algorithm
Solution:
To fix this problem, familiarize yourself thoroughly with TikTok’s community guidelines. Avoid content that is explicit, violent, depicts nudity, etc.
If your content adheres to the guidelines then you can appeal against incorrect flags by getting in touch with the TikTok support team. You are likely to get a quick resolution to your problem.
Boring Content
If low viewership is a common problem with all your videos, then the issue could be boring content. TikTok is a highly competitive social media platform with plenty of creators vying for attention.
In this scenario, if your content lacks creativity and imagination then people are unlikely to watch it. Once this begins to happen, the algorithm is likely to de-rank your video, further adding to the reduced video views.
Solution:
To resolve this issue, reimagine your content strategy. Make the content engaging and exciting. The initial few seconds should be able to grab the audience’s attention and keep them hooked. Also, don’t forget to check the comments and get viewer feedback!
Irrelevant content
You may have an excellent content strategy that has worked for you in the past. And suddenly one day you will discover that it is no longer working!
Well, it could be that the audience is no longer finding the TikTok video relevant. To be on top of your game you have to be aware of the evolving preferences of the audience.
After every few videos, research in your industry and niche to see what’s trending. Make use of TikTok hashtags, involve some new elements, add trending music, and engaging content, follow bandwagons, TikTok challenges, etc. to keep the magic alive for your audience.
Use of VPN
Usually, TikTokers use VPNs (Virtual Private Networks) to target a new audience segment and expand their reach. While it helps some content creators in getting a wider audience, this technique might also backfire.
Solution
Avoid switching VPNs too much on your TikTok profile. Since these VPNs come from third parties, it is possible that some of them are not safe. If TikTok’s algorithm identifies your VPN as unsafe, then it flags your content.
This makes your content go under review. TikTok could also de-rank it, leading to fewer views and poor engagement metrics.
Copyright Issues
A copyright gives the creator monopolistic rights over their original work and protects it from being copied. TikTok is very serious about copyright infringement.
TikTok’s Terms of Service and Community Guidelines strictly prohibit copying or sharing someone’s copyright content.
If such an infringement occurs, a team of IP specialists review the content and remove it from the platform. Users are only allowed three strikes, i.e. if your content is flagged three times for IP violation then your TikTok account will be permanently suspended.
Solution:
To avoid this situation only post original content on TikTok. If you are borrowing someone’s work, mandatorily take their permission, or ensure that it is not protected by copyright.
Controversial Subject
TikTok’s guidelines advise the user to stay clear of controversial and political subjects that may incite violence or hatred.
Creating content based on the themes of suicide, self-harm, disorderly eating, dangerous weight-loss behaviors, dangerous activities and TikTok challenges is forbidden.
Also, since the platform is global, it also takes care to review content based on local sentiments. The emphasis is on respecting cultural norms while upholding the right to free expression.
Solution:
It is best to keep your content fun, entertaining, and informative. I strongly advise you to stay away from controversial topics and sensitive content to avoid the tedious review process.
Abusive Language
If you’re using abusive language that includes derogatory words, slangs, and promotes hate speech, harassment, and self-harm in your video, TikTok will immediately censor your videos. As a result, you’re left with fewer views or reduced engagement.
Solution:
It is best to avoid using inappropriate language on the platform. You can go through the Community Guidelines on the TikTok website for information on the matter.
Shadow Ban
Sometimes the cause of your sudden decline in viewership is a shadow ban. It is a type of secret ban imposed by TikTok in which the account is muted without notifying the account holder.
As my TikTok creator friends have told me, this is the worst punishment TikTok can inflict on you! Violating community guidelines and posting content that is sexual, abusive, dangerous, sensitive content, or doesn’t adhere to copyright are some reasons for a shadow ban.
Solution:
To avoid shadowbans adhere to TikTok’s Community Guidelines for every content. Also, remember to use only licensed music and operate one account per device.
How Do I Increase Views On TikTok Videos
In the above section, I shared how to identify and fix the problems with your TikTok viewership. Now I’ll move to the next part that I think will be helpful to you and give you some foolproof tips to increase your TikTok views.
Create Videos On Trends
Trends rule the TikTok algorithm. If you create short videos on the latest trends you will definitely see likes and an increase in views. That’s because it wants viewers to see more of what they are liking.
And where can you discover these trends? On the TikTok Business Creative Centre! It is the place to visit to find what is hot on TikTok right now.
Besides creating TikTok content on latest trends, make it a point to interact with other trending videos. Reacting and responding to others’ content is also a way to increase your own engagement and profile views.
Use Trending Music
Sound is an integral part of TikTok videos and a crucial one too! Boost your content by using music that is popular on the platform while posting.
Again, the reason for this is the TikTok algorithm. It detects people’s preferences and if a piece of music goes viral it will promote videos based on it.
You can find songs for your video on the For You page or in the Business Creative Centre. It is also important to select the songs based on the region your target audience is in. The same song might not work across diverse audiences.
Use Trending Hashtags
Hashtags are really powerful. They have the power to make or break your content. So always choose your hashtags wisely.
Hashtags are part of the vital information for the TikTok algorithm. So, if your content is appropriately tagged then it is more likely to reach the right audience. And the ideal audience is sure to engage more with it thus leading to increased viewership.
Again, try to create content on the latest trends and use relevant hashtags to get your video featured more on relevant people’s feeds.
Post At ‘Right Time’
There’s a right time for everything. This adage definitely applies to TikTok posting. You must have seen or heard different people suggest different timings that are ideal for posting. But all of that is generalized!
The best way to find the right time for your audience is to make use of personalized TikTok analytics. Use the Data Analytics Center in your TikTok account to seek TikTok’s reliable advice on the best time to post.
As you grow your TikTok account you can experiment with timings and figure out the time that benefits you the most. Also remember to be consistent in your posting schedule i.e. the number of posts you put up in a day/week.
Consistently Post Engaging Content
Consistency is key when posting on TikTok. It applies to two things – one to the type of content you post, and second to the frequency of posting.
While trying out fresh ideas is important, stick to your niche. Try to adapt trends to your style of content before posting. And if they seem forced then it is best to avoid the trend and skip to the next one.
How many times you post can also impact viewership and engagement. Consistently posting one video a day or 2-4 videos a week works better than excessive or erratic posting. The quality of the content is more important than quantity!
Conclusion
The crux of the matter is that you have to keep the audience and the TikTok algorithm happy to get viewership. Adhere to TikTok’s content guidelines and keep track of your audience’s preferences using the analytics tools.
Hope these tips help you in capturing more eyeballs on your TikTok account!
FAQ
1. How do I get FYP on TikTok?
FYP or For You Page is the first thing social media users see when they log into their TikTok account. This curated feed features videos that the TikTok algorithm thinks you will like.
Although it is not clear how the algorithm chooses content, there are some things you can do to feature on the FYP. Post consistently, follow TikTok guidelines, create engaging content, use trending music and hashtags, and collaborate with other influencers.
2. How to get 1,000 views on TikTok?
While there’s no golden rule for this feat, let me help you with the hacks I know of. If you are already making good quality videos, especially for TikTok users then start by using the appropriate hashtags.
Users can only find your content if it carries the right hashtags. Besides hashtags, ensure that the first few seconds of the video are super catchy, otherwise, users will scroll.
Also making videos on viral trends and using trending music will help in getting 1k views.
3. Why is my TikTok posted but no one can see it?
It is possible that your posted content is not visible to anyone on TikTok. The main reasons behind this can be:
- You have been shadow-banned for violating TikTok’s community guidelines and posting explicit or inappropriate content. If TikTok shadow bans an account the account holder does not receive any notification. But their content cannot be seen by anyone.
- Poor lighting or not meeting the video specifications of TikTok can also cause the algorithm to not show your video to the viewer.
- If your account setting is private then your videos cannot be viewed by everyone. Ensure that the setting is not private so the content is available to people besides your TikTok followers.
