Steve Will Do It's net worth ranges between $5 million to $6 million according to various sources. The rise of this social media star tells an amazing story – his trip from extreme eating challenges led him to become a multimillionaire entrepreneur.
His impressive online presence speaks volumes. SteveWillDoIt has built a massive following with 4.7 million YouTube subscribers and over 340 million total video views. The social media star's current earnings exceed $35,000 monthly through multiple revenue streams. His wealth stems from viral stunts like eating thirty In-N-Out burgers or drinking a bottle of vodka in 15 seconds, plus some smart business moves.
This piece will show you how SteveWillDoIt built his fortune, what drives his substantial net worth, and how Stephen Deleonardis evolved from a challenge-accepting social media personality to a successful businessman with luxury cars and property investments. Let's take a closer look at the complete story behind his financial success.
What is SteveWillDoIt’s Net Worth in 2024?
SteveWillDoIt's financial trip has been remarkable. His exact net worth changes based on various factors. Let's break down the numbers and see what makes up his wealth in 2024.
Estimated net worth and how it's calculated
Calculating Stephen Deleonardis's (SteveWillDoIt's real name) financial value involves many moving parts. His current net worth stands between $5-7 million. Some sources hint it could be higher based on his private investments and business holdings.
Financial analysts calculate these figures by:
- Analyzing public revenue streams (YouTube/Rumble earnings)
- Estimating brand deal values
- Assessing business ownership percentages
- Evaluating visible assets (properties, vehicles)
- Subtracting known debts and liabilities
Content creators like Steve keep much of their wealth private, which makes exact calculations tough. His move from YouTube to Rumble in 2022 after his channel ban created some income changes.
Comparison with previous years
Steve's financial growth shows a clear upward path. His estimated worth was under $1 million back in 2019 when he first gained popularity.
His financial standing grew because:
- The NELK Boys collective expanded his reach
- Happy Dad Seltzer business created new money streams
- His merchandise line brought in steady income
- Smart moves beyond content creation showed business sense
His switch to Rumble ended up helping his bottom line. The platform offered better revenue-sharing terms than YouTube.
How much is Steve Will Do It worth today?
Steve's wealth goes beyond the basic $5-7 million figure. Here's what makes up his money:
He makes over $35,000 monthly from content creation, business ventures, and sponsorships.
This adds up to $420,000 yearly just from regular income sources. Happy Dad Seltzer turned into a soaring win in the alcoholic beverage market. Steve owns part of it with the NELK Boys. While the exact values stay private, experts think it's worth millions, with Steve's share being a big piece.
His luxury items add to his total worth. His car collection with Lamborghinis and rare limited editions is worth millions, though cars lose value over time.
Real estate makes his money more stable. Unlike other influencers who stick to cash and investments, Steve bought property to spread out his wealth.
Steve's wealth story is different from traditional celebrities. Movie stars and athletes build wealth through contracts and endorsements. Steve combined direct audience money, business ownership, and brand building – a modern way to create celebrity wealth.
How SteveWillDoIt Got Famous
Stephen Deleonardis, known to millions as SteveWillDoIt, created his multimillion-dollar empire through outrageous challenges and a fearless personality that engaged millions. His path shows how modern content creators can reshape the scene by turning viral stunts into substantial wealth.
Early life and background
Stephen Deleonardis was born on August 26, 1998, in Oviedo, Florida. He expressed his extroverted personality early. His natural charisma made him popular with his peers at Oviedo High School. Life wasn't always smooth – he dropped out after struggling with alcohol and drugs.
Stephen's entrepreneurial spirit showed up early in his youth. "I always thought I was gonna do something, become something," he said. "Being normal was never an option for me". This drive predicted his future success, even as he looked up to gamers and content creators who turned their passions into profitable careers.
Rise through Instagram and YouTube
SteveWillDoIt started his social media presence in May 2017 with challenge videos on Instagram. His username made a bold promise – he would take on any challenge his audience suggested. His friends noticed his impressive appetite and encouraged him to start with extreme eating challenges.
Stephen soon moved beyond food challenges to more extreme content with alcohol consumption and wild stunts. His videos showed him eating 30 In-N-Out burgers, drinking entire bottles of vodka in seconds, and consuming massive amounts of cannabis products. One notable video featured him taking 4500 milligrams of THC.
His Instagram following grew steadily to about 50,000 followers by 2018. The game-changer came in May 2019 with his YouTube channel launch. His first video became an instant success, reaching #1 trending in Canada and #2 in the US with over a million views.
Joining the NELK Boys
Kyle Forgeard, NELK entertainment group's founder, found one of Stephen's early drinking videos. Stephen had fewer than 1,000 Instagram followers then, but Kyle shared his content and called this unknown creator "not human".
Kyle kept in touch with Stephen, sent him merchandise, and paid him $500 to create videos. Their relationship grew stronger after Kyle visited Stephen in Florida. This led to an invitation to Los Angeles once Stephen finished his probation for marijuana charges.
Stephen became an official member of NELK Entertainment in 2019 and moved into their Los Angeles residence among other group members. This partnership supercharged his growth. The NELK Boys helped him secure 100,000 subscribers through shoutouts and cross-promotion before his first YouTube video launched.
Both parties benefited from this partnership. Stephen's extreme challenge videos paired perfectly with NELK's prank content. They created diverse content that attracted a wider audience. His connection with the group pushed him into mainstream recognition. He expanded beyond challenges into philanthropy by giving away luxury cars, watches, and jewelry to fans and fellow creators.
Stephen's collaboration with established content creators transformed him from a small-town Florida challenger into a key figure in one of social media's most successful collectives. This laid the groundwork for his impressive current net worth.
How Does SteveWillDoIt Make Money?
SteveWillDoIt makes his millions from multiple revenue streams that go way beyond the reach and influence of basic content creation. Stephen Deleonardis adapted his business approach after YouTube banned him in 2022. He now makes money from several sources that add up to his estimated $5-10 million net worth.
YouTube and Rumble content revenue
Steve used to earn $100,000-$150,000 monthly just from AdSense before YouTube banned him for breaking community guidelines. He quickly bounced back by switching to other platforms.
Rumble became his new home in September 2022, where he agreed to create exclusive weekly content for both Rumble and its subscription platform Locals. This smart move helped him keep earning despite losing his main platform with nearly five million subscribers.
Brand deals and sponsorships
Stephen's brand deals include:
- Gambling platforms like PrizePicks
- Travel and leisure partnerships
- Vitamins and supplements deals
- Safety Shot wellness beverage
His biggest money maker comes from stake.com, a crypto-based online casino. This partnership brings in millions through sponsorship deals, bonuses, and payouts. He also gets equity in many of his brand collaborations, which builds long-term value beyond the immediate sponsorship money.
Merchandise and Full Send Clothing
Stephen makes serious money from the Full Send clothing line as a key NELK member. This product collaboration, launched in June 2022, brings in tens of millions yearly from apparel sales.
His personal merch features $110 hoodies and $99 t-shirts. Limited-edition drops create a lack of supply that drives up demand.
Happy Dad Seltzer business
Stephen helped start Happy Dad Seltzer in June 2021, and it's become a huge success. The NELK Boys, Kyle Forgeard, and the Shahidi brothers (with Sam as CEO) own the company together. They've sold millions of cans since launch, and the brand is worth about $250 million. You can find Happy Dad in 16 US states, with 6 more coming soon.
Social media monetization
Beyond his Rumble deal, Stephen keeps crushing it on other platforms. His Instagram following sits at 3.6 million, where he makes money through sponsored posts and brand deals. His monthly social media earnings hit around $35,000. He also makes extra cash through subscriber platforms, getting direct support from his audience.
Stephen showed he's got serious business skills by turning viral stunts into steady income streams. This is a big deal as it means that he survived platform bans that would have crushed most content creators.
Investments and Assets That Boost His Net Worth
SteveWillDoIt's impressive asset portfolio is a vital part of his growing net worth. His strategic investments in a variety of categories have substantially expanded his wealth beyond his content creation earnings.
Luxury car collection
Stephen Deleonardis has one of the most enviable automobile collections among social media personalities. He spent an astonishing $2 million on luxury vehicles through "Million Dollar Wheels" host RD Whittington in 2022.
His jaw-dropping collection has:
- A Rolls-Royce Cullinan valued at $500,000
- A 2021 Lamborghini Huracan Happy Dad Edition worth $300,000
- A Ferrari 455 Spider purchased for $250,000
- A rewired Maybach Sprinter costing $250,000
- A rare 2018 McLaren (one of only ten worldwide) valued at $1 million
Steve allegedly gifted one of his luxury vehicles to UFC president Dana White. His latest car collection showcase revealed a total value growth to approximately $2.6 million.
Real estate properties
Steve has broadened his portfolio with property investments wisely. He owns several high-end properties, including a luxurious Miami condo bought in July 2021 for $2 million. This penthouse showcases breathtaking balcony views and premium amenities. On top of that, he owns property in Los Angeles that has grown in value over time.
These properties serve as both personal residences and wealth-building investments. They generate rental income, offer tax benefits, and help broaden his investment portfolio.
NFTs and cryptocurrency
The NELK Boys (including Steve) launched a soaring win NFT collection in January 2022. They sold 10,000 digital cards at approximately $2,300 each, generating $23 million in just minutes. This venture then substantially boosted his earnings.
Steve has invested heavily in cryptocurrencies, especially Bitcoin and Ethereum. These investments have potentially yielded substantial returns given crypto's volatility and growth potential. His all-encompassing approach to digital assets shows financial acumen beyond his public persona.
Controversial gambling partnerships
Steve's gambling affiliations have generated both wealth and controversy. His relationship with cryptocurrency gambling platform Stake.com ended up leading to his permanent YouTube ban in 2022 when his editor accidentally showed the site's URL in a video. YouTuber Coffeezilla accused Steve of ties to ROOBET, another online casino.
Steve secured a lucrative Rumble deal worth $400,000 monthly ($5 million annually) for weekly 20-minute videos despite these controversies. This strategic collaboration emerged after his gambling-related YouTube ban, showing his knack for turning setbacks into opportunities.
Challenges and Controversies Along the Way
SteveWillDoIt built millions in assets, yet his journey to success faced numerous setbacks that threatened his financial empire. These controversies tested his wealth repeatedly.
YouTube ban and platform move
YouTube permanently deleted Steve's channel in August 2022 due to "severe or repeated violations" of community guidelines. His editor accidentally showed Stake.com's URL while promoting his second channel, which led to the ban.
The channel's deletion devastated his empire that showcased extravagant giveaways including "32 cars, 52 watches, three houses, over USD 1.00 million in U.S. cash".
Steve's main revenue stream disappeared, so he turned to Rumble where he landed a $400,000 monthly deal for weekly content. The ban transformed him deeply, and he confessed: "I rather make YouTube videos and have 0 dollars… versus having millions of dollars and not making videos".
Criticism for promoting gambling
His gambling promotions that caused the YouTube ban remain a constant problem. Steve called out YouTube publicly in January 2025 for apparent double standards. He pointed out that NELK Boys were "allowed to do a min Stake advertisement" without consequences while his ban continued. Investigative YouTuber Coffeezilla had previously targeted Steve through a six-part series about his Roobet crypto gambling involvement.
Legal issues and public backlash
Security caught Steve at Universal Studios in July 2024 while wearing "a comical disguise of a cap, sunglasses, and an exaggerated fake mustache". The park had banned him earlier for "public intoxication and inappropriate behavior toward employees".
Steve's fans created several petitions supporting his YouTube reinstatement. They argued that his ban exceeded the severity of his violations. These challenges shape his public image and financial future continuously.
Conclusion
SteveWillDoIt has built an impressive net worth of $5-7 million on his incredible path from extreme challenge videos to successful entrepreneurship. His story definitely shows how modern content creators can turn viral stunts into substantial wealth. Stephen Deleonardis proved his exceptional resilience and business sense after facing major obstacles like his YouTube ban in 2022.
His financial success is especially impressive because of his smart approach to diversification. He didn't just rely on content revenue but created multiple income streams through brand partnerships, merchandise sales, and most importantly, his co-ownership of Happy Dad Seltzer.
This business venture alone has likely added millions to his overall worth. His smart investments in luxury assets have strengthened his financial position even more. He owns a $2.6 million car collection and several high-end properties. His gambling partnerships, though controversial, ended up leading to a lucrative Rumble deal worth $400,000 each month.
SteveWillDoIt's success story shows someone who turned every challenge into an opportunity.
He stands out from other content creators who struggle with longevity because he knows how to bounce back from setbacks, maintain his personal brand, and expand into legitimate business ventures.
His transformation from a Florida teenager making extreme challenge videos to a multimillionaire entrepreneur with various investments teaches valuable lessons about adapting in the digital economy. His net worth proves his incredible success in building wealth through modern celebrity, even though controversies have marked parts of his story.
FAQs
Q1. How did SteveWillDoIt accumulate his wealth?
SteveWillDoIt built his wealth through a combination of content creation, business ventures, and strategic partnerships. He started with extreme challenge videos on social media, then diversified into merchandise sales, co-founding Happy Dad Seltzer, and securing lucrative sponsorship deals, particularly in the gambling industry.
Q2. What is SteveWillDoIt's estimated net worth?
SteveWillDoIt's net worth is estimated to be between $5 million to $10 million as of 2024. This figure is based on his various income streams, including content creation, business ownership, and investments in luxury assets.
Q3. How does SteveWillDoIt make money after his YouTube ban?
After his YouTube ban in 2022, SteveWillDoIt pivoted to alternative platforms like Rumble, where he reportedly earns $400,000 monthly for weekly content. He also continues to earn from his business ventures, including Happy Dad Seltzer, Full Send merchandise, and various brand partnerships.
Q4. What are some of SteveWillDoIt's most valuable assets?
SteveWillDoIt owns a luxury car collection worth approximately $2.6 million, including rare and customized vehicles. He also has invested in real estate, owning a $2 million condo in Miami and property in Los Angeles. Additionally, he has stakes in cryptocurrency and NFTs.
Q5. How has SteveWillDoIt's career evolved since he started?
SteveWillDoIt began his career with extreme challenge videos on Instagram and YouTube. He then joined the NELK Boys, expanding his reach and business opportunities. Despite facing controversies and a YouTube ban, he has successfully transitioned into a multifaceted entrepreneur with diverse income streams and investments.
