To yield the best results, landing pages must be carefully designed and optimized. Anything less than that means that they won’t meet key performance indicators or have any chance of boosting the bottom line.
Having an effective landing page will instantly capture the attention of all potential customers, converting them and ultimately leading to increased revenue. But having a good landing page isn’t just about the aesthetics; it requires a strategic approach as well. You will have to design and implement a strategy that is customized based on the requirements and goals of your company.
The call to action
Having a very clear call-to-action is the first step to having a successful strategy. It is vital for any landing page and is almost guaranteed to ensure conversion and improve KPIs. Make sure that your call-to-action is distinct and compelling. You don’t want to do the same things others working in the same niche do, or you’re more likely to go unnoticed.
Having a strong CTA is the best and most unambiguous step towards maximum impact. Working with a landing page creator can help you achieve this much more efficiently, so that you’re ready to launch in minutes without compromising on the quality.
The right tools will also enable you to analyze the performance of your page, determining which areas still need optimization and which have already resonated most with your audience. Pop-ups and forms will allow you to grow your email list, and you can also adjust the search engine optimization to boost online visibility to your pages.
Enhancing engagements becomes easier with live chats embedded on your page so that your company can engage with potential customers one-on-one. Choosing the adequate professional domain can be achieved much faster as well, as you can buy a new one directly from the tool.
The steady approach
Remaining consistent is a must in all areas of your business, and landing pages are no exception. Being able to deliver high quality with your products and services allows you to drive revenue and ensure your growth doesn’t stagnate (or worse, start to decrease), and having a consistent landing page lets you attract customers and convince them to give your company a chance.
Consistency here refers to the design, messaging, and tone of the ads or sources that guided the visitors there in the first place. It is an approach that allows you to build trust and develop a much more cohesive user experience.
Visitors will immediately understand and recognize your offers, allowing you to have a much more seamless journey. Using the same brand colors and imagery as you do with other marketing materials creates a unified experience while strengthening recognition for your business at the same time.
Make sure the page feels familiar and trustworthy as well, so that the users don’t struggle to navigate it. Becoming frustrated online is unlikely to turn anyone into a loyal customer.
Prioritizing your customers
Having a satisfied clientele is one of the fundamental pillars of running a strong and profitable business. To achieve your goals, ensure the page clearly shows customers exactly what you have to offer. Grab their attention with unique graphics and videos, as visual cues are often more engaging than written text.
Moreover, images help you deliver your message faster and much more efficiently, being considerably more effective for what you’re hoping to achieve.
You can highlight ROI, positive customer reviews, expert assessments, and other testimonials as part of this task to show that there’s objective data that can back up your claims.
However, be wary of becoming excessive. You don’t want to appear like you’re bragging or promising lofty things you cannot deliver. Doing so will fracture the trust you seek to build and harm your business in the long run.
A/B testing
A/B testing, also known as split testing, is a research method that involves two different versions of the same landing page. The aim here is to see which one displays better performance. One of the acts is the control, while the other is the variation.
Your users will be randomly shown one of the alternatives, you will record the results, and then implement statistical analysis in order to establish which one achieved more conversions or had higher click-through rates. Conversion rate optimization is achieved much more easily with this technique, and you can make data-based improvements that support the development of a better customer experience.
Even though you’re working with two pages, make sure your approach is not haphazard. Both pages must have consistent layouts so that they can be properly tested and the test results can be conclusive.
Make sure that they contain the elements your audience is most likely to look for and determine which ones are the most popular. Those are the areas you’ll want to capitalize on.
Adverts and headlines
Some businesses use the same landing page for all advertisements, but ideally, every single one should be unique for each of them. Since the advertisement itself is the hook, the landing page should be able to reinforce the consumer’s decision immediately by displaying the prices and products.
Outlining the CTA should be done here as well, with the effectiveness of the landing page and its success largely depending on its ability to match the advert.
As for the headlines, make sure to offer a benefit in order to keep the people’s attention. Data shows that over 50% of those who visit a landing page don’t take any further action. Headlines are crucial in this regard. The “how to” version is a model that will always work perfectly as you’re teaching customers how to solve issues, but keep in mind that you must integrate the call-to-action in there somewhere, too.
To summarize, landing pages can be one of the things that truly help your company evolve. Nonetheless, to obtain the best results, you must be strategic in your approach. Conduct a thorough assessment beforehand to determine the best course of action and align your plans with the resulting data for optimal results.
