Over the recent years, AI has been deeply transforming the way businesses operate. And it’s no longer only for large-scale enterprises. Today, businesses of any size can leverage AI-powered tools to automate processes, streamline workflows, deliver better customer experiences, reduce operational costs, and drive more revenue.
According to a survey from McKinsey, 78% of respondents say their organizations use AI in at least one business function, up from 72% in early 2024. And the adoption of AI will only continue to rise across organizations of all sizes and industries.
While there are hundreds of AI tools that you can implement across different business functions, let’s take a closer look at how businesses can use AI-powered chatbots and voice bots, in particular, to drive more business revenue from their customer service and sales departments.
How to Drive More Revenue from Customer Service and Sales with AI-powered Bots
Increase revenue through customer service automation
AI chatbots and voice bots are powerful tools to implement to automate your customer support and service operations and retain customers.
It’s no secret that today’s consumers demand instant support no matter when they reach out to a brand. AI chatbots and voice bots can support your customers 24/7, provide relevant information about your products or services, help customers resolve issues, and perform many actions like tracking orders, handling returns, scheduling appointments, etc. That reduces frustrating wait times for customers, improves customer experience, increases customer satisfaction, and helps you retain more customers.
An AI-powered voice bot from VoiceSpin is a worthwhile example. It can answer your inbound calls automatically and support your prospects or customers around the clock, improving customer experience. Plus, it can handle dozens or even hundreds of calls simultaneously, which means you can easily scale your support operations without having to hire more reps and ultimately reduce your support-related costs.
Optimize cold calling, lead qualification, and follow-ups
AI voice bots can also be used to automate and optimize call calling, lead qualification, and follow-ups. AI voice bots aren’t just capable of handling inbound calls. Some of the most advanced tools can also initiate and handle outbound sales calls automatically.
Acting as intelligent AI sales agent assistants, these solutions can cold call your prospects, pre-qualify leads based on your specific criteria by asking them a series of pre-qualification questions, schedule appointments or demo calls, and handle automated follow-ups – all without human intervention.
If your business relies on outbound calling to generate leads and revenue – AI voice bots can be a real game changer for your sales team. They can make hundreds of simultaneous cold calls, promote your products or services by providing the most accurate and relevant information, and handle the initial lead qualification. That saves your sales team a bunch of time and effort while also freeing them up to focus more on interacting with high-value opportunities, moving prospects further down your sales funnel, and closing deals faster.
Improve engagement and convert more website visitors
Implementing an AI chatbot can help your business increase website engagement and convert more website visitors through proactive assistance.
Firstly, AI chatbots can initiate conversations with your visitors right when they are browsing your website. They can welcome visitors with customized greetings based on browsing behavior and offer timely assistance without them having to ask for it. Whether they want more information about your services or need help selecting products that best fit their needs – AI chatbots can help instantly.
Secondly, AI chatbots can reduce your shopping cart abandonment rate by offering real-time assistance during the checkout process. They can help users resolve payment issues, inform them about your shipping policy, and even offer discounts to encourage them to complete their purchase before leaving your website. And considering that nearly 70% of shopping carts are being abandoned, with an AI chatbot and a smart proactive engagement strategy, you can reduce that abandonment rate and improve conversions, driving more revenue for your business.
Increase sales with personalized product recommendations
AI-powered chatbots can also serve as strategic revenue generators thanks to their ability to analyze customer behavior and provide hyper-personalized product recommendations. While, of course, not all chatbot solutions can do that – some AI chatbots that are specifically designed for e-commerce and retail businesses and integrate well with e-commerce platforms and other back-end systems can help you increase sales through proactive product recommendations.
These chatbots can analyze each visitor’s behavior, past purchase history (if any), and product preferences to recommend relevant products or services and help you capitalize on upselling and cross-selling opportunities. And not only does it help improve engagement and customer satisfaction – but it can also help you increase the average order value and drive more sales revenue.
In fact, based on Intercom’s report, 41% of businesses that use chatbots for sales purposes have seen an increase in revenue by around 67%, with 26% of all sales starting through a chatbot interaction.
On top of that, AI chatbots are multilingual (some chatbot solutions support 100+ languages). Considering that statistically, 75% of shoppers want to make purchases in their language, implementing an AI chatbot is an excellent strategy to support your website visitors, engage them proactively, and provide tailored product recommendations in their native language, helping you boost sales.
Lower operational costs while driving more revenue
As already mentioned earlier, AI-powered chatbots and voice bots can handle hundreds or even thousands of conversations at once and interact with your customers or prospects in multiple languages. It reduces the need for large support and sales teams as your business grows and operations scale. And because bots can automatically handle routine support inquiries and qualify leads, your human reps get more time to focus on complex support or sales interactions and high-value opportunities, helping you reduce operational costs and increase revenue without having to hire more human reps.
Wrapping up
AI helps businesses operate smarter and faster by optimizing workflows, automating tasks that were once done manually, and ultimately helping them drive more revenue with fewer human resources. With AI-driven chatbots and voice bots, you can turn every interaction with a customer or a prospect into a revenue opportunity for your business. Choose the right solutions that meet your specific business needs, implement them strategically, and accelerate your sales and revenue growth.
