You’ve just joined TikTok, and your follower count is hovering at zero. Does that mean your content will go unnoticed?
Not at all! TikTok is a dynamic social media platform, and there are some tips you can employ to stand out. In this article, we’ll reveal insider secrets on how to captivate audiences and rack up views, all without the need for a massive follower base.
How To Get Views On TikTok With No Followers?
Getting views on TikTok without a substantial follower base may seem challenging, but it’s entirely achievable with strategic approaches. They include:
1. Make Videos On Trend
One of the quickest routes to TikTok stardom, especially when you’re starting with zero TikTok followers, is to jump onto trending topics and challenges. TikTok thrives on trends, and users often search for or engage with the latest viral content.
Keep an eye on the Discover Page and the ‘For You’ feed to identify emerging trends and popular challenges. Once you spot a trend that aligns with your niche or interests, don’t hesitate to create content around it.
However, don’t just copy-paste what others are doing. Put your unique spin on it to stand out. Originality and creativity often attract more views and engagement. Trending content has a better chance of reaching a wider audience, increasing your chances of getting noticed and gaining views even if you have no followers yet.
So, embrace the trends, put your creative hat on, and let your unique style shine through your TikTok videos.
2. Use Trending Hashtags
Harnessing the power of hashtags is a TikTok strategy that can significantly impact your video’s visibility. When you have no followers, using trending hashtags can be a game-changer. Use hashtags that are relevant and popular in your video descriptions, but do so tastefully and sparingly.
Keep an eye on the ‘Discover’ page and the ‘Trending Hashtags’ section to identify the hottest hashtags in your niche. These hashtags can expose your content to a broader audience, increasing your chances of gaining views and followers.
Use a mix of general and niche-specific hashtags to maximize your reach. For instance, if you’re creating cooking videos, include general tags like #food and #cooking, but also niche-specific ones like #veganrecipes or #bakinghacks.
Remember that TikToks algorithm often favors content with trending hashtags, so it’s an effective way to get your videos in front of more users, even if you’re just starting out. Don’t underestimate the power of these tiny but impactful symbols—hashtags can be your best friend on TikTok.
3. Post A Video When Users Are Most Active
Timing is everything on TikTok, especially when you’re trying to gain views without a substantial follower count. To maximize your video’s reach, it’s crucial to understand when your target audience is most active.
TikTok analytics can be your best friend here. If you have a TikTok Pro account, you’ll have access to insights about your audience’s behavior. Look for patterns in the ‘Follower Activity’ section to determine the peak hours when your followers are online.
However, if you’re starting with no followers, consider the broader trends. TikTok’s user activity tends to spike during lunch breaks, after school, and in the evening, so posting during these times can be beneficial.
Additionally, keep in mind the timezone of your target audience. If you’re trying to appeal to users worldwide, consider scheduling your posts to align with multiple time zones. Timing your content strategically can make a significant difference in getting your videos in front of more eyes, even if you’re still working on building your follower base.
4. Collaborate With Other Users
Collaboration is a powerful strategy on TikTok, especially when you’re looking to increase your views and reach a broader audience. Partnering with other TikTok creators can introduce your content to their followers, helping you gain views and even followers of your own.
Start by identifying creators in your niche or those with a similar target audience. Reach out through comments or direct messages (DMs) to propose a collaboration. Be genuine and respectful in your approach, outlining the potential benefits for both parties.
Collaborations can take various forms, from duets and reaction videos to shoutouts and challenges. These partnerships often lead to cross-promotion, where each participant introduces their audience to the other’s content.
Don’t forget to use relevant keywords and hashtags in your collaborative content to increase its discoverability. When you work together with others, you tap into their followers’ interests and potentially garner more views and engagement, making collaborations a valuable strategy to boost your TikTok presence, even without an established follower count.
5. Use ‘TikTok Promote’
TikTok offers a handy feature called TikTok Promote that allows you to boost the visibility of your videos to a wider audience. This paid feature can be especially beneficial when you’re striving to get views without a substantial follower base.
To get started, select a video you want to promote and click on the ‘Promote’ button. You’ll then be guided through the process of setting your budget, target audience, and duration of the promotion. This feature leverages TikTok algorithm to display your video to users who are more likely to engage with it based on their interests and behavior.
Using TikTok Promote strategically can help your content reach a broader and more relevant audience. It’s a valuable tool to consider, especially when you’re still in the process of building your follower count. Be sure to use relevant keywords and hashtags in your promoted video to optimize its visibility and increase your chances of getting views and followers.
6. Use Other Social Media Apps To Promote Your TikToks
Leveraging the power of cross-promotion across different social media platforms can be a game-changer for increasing your TikTok views. Share snippets or previews of your TikTok videos on popular social media platforms like Instagram, Twitter, Facebook, and even YouTube. This strategy can help you tap into your existing follower base on those platforms, directing them to your TikTok profile.
Utilize the unique features of each platform to arouse curiosity. For instance, on Instagram, you can use Stories or Reels to share short teasers with a swipe-up link to your TikTok video. Twitter allows you to create catchy tweets with relevant hashtags, while Facebook lets you create posts that showcase your TikTok content.
By cross-promoting your TikToks on other social media apps, you not only increase your chances of getting more views but also attract potential followers from diverse social networks. Don’t forget to use trending hashtags, engaging captions, and eye-catching visuals to make your cross-promotion efforts more effective.
How To Increase Your Followers ? – 5 Ways
Now that you’ve learned how to gain views, let’s explore five effective strategies to boost your TikTok follower count.
1. Define & Analyze Your Target Audience
Building a substantial follower base on TikTok starts with understanding your audience. Define your niche and create content that resonates with your audience. Use TikTok analytics to gain insights into your viewers’ demographics, including age, location, and interests.
By analyzing these data points, you can tailor your content to cater to the preferences of your target audience. Create videos that address their pain points, interests, or entertainment needs.
Engage with your audience by responding to comments and messages, making them feel valued.
Utilize popular TikTok hashtags and trends that align with your niche to attract like-minded users.
Consistency in delivering content that appeals to your audience is key to building a loyal follower base. As you gain followers, your videos are more likely to appear on their ‘For You’ pages, increasing your visibility and attracting even more followers who share your interests.
2. Understand The Content Taste Of Your Audience
To gain followers on TikTok, it’s vital to cater to the content preferences of your viewers. Regularly analyze the performance of your videos through TikTok analytics to discern what resonates most with your TikTok audience.
Identify which types of content, themes, or challenges receive higher engagement, such as TikTok likes, comments, and shares. Pay attention to which videos garner the most views and follower growth. This data can be instrumental in shaping your content strategy.
Adapt and refine your content based on your audience’s taste. If you discover that your audience responds well to educational content, consider creating more informative videos. If humor is a hit, infuse more comedy into your content. The key is to continually fine-tune your approach to align with what keeps your viewers engaged and eager for more, ultimately leading to increased followers.
3. Create Engaging Content & Post Regularly
Consistency is important when it comes to growing your TikTok follower count. Develop a content schedule that aligns with your audience’s expectations. Aim to post consistently, whether it’s daily, weekly, or bi-weekly, to keep your followers engaged and returning for more.
Focus on creating high-quality, engaging content.
Experiment with different video styles, effects, and editing techniques to captivate your viewers. TikTok’s algorithm tends to favor videos that retain viewers for longer, so hook your audience in the first few seconds.
Engagement is a two-way street, so actively interact with your followers by responding to comments and messages. Show appreciation for their support and create a sense of community around your content. This fosters a loyal following and encourages others to join.
Utilize popular TikTok trends and challenges to stay relevant and appeal to a broader audience. By consistently delivering engaging and on-trend content, you’ll not only retain your current followers but also attract new ones who appreciate your creativity and dedication.
4. DM & Network With Other Creators Of Your Niche
Collaboration and networking can be effective for boosting your TikTok follower count. Reach out to creators within your niche through direct messages (DMs). Start by engaging with their content, leaving thoughtful comments, and building a genuine rapport.
Networking can lead to collaboration opportunities, shoutouts, or duets, all of which expose your profile to a wider audience. When you collaborate with others in your niche, you tap into their followers’ interests and gain access to potential new followers who share your passion.
Moreover, consider joining TikTok creator groups or communities related to your niche. These spaces provide valuable insights, support, and networking opportunities. Be an active participant and share your expertise while learning from others.
By fostering meaningful connections with fellow creators in your niche, you’ll not only expand your reach but also create a supportive environment that encourages others to follow your TikTok journey.
5. Use The Follow-Unfollow Method Wisely
While the follow-unfollow strategy can be a controversial tactic, when used judiciously, it can help grow your TikTok follower count. Start by following accounts within your niche or those likely to have an interest in your content.
The key to this method is to be selective and genuine in your interactions. Follow TikTok account genuinely interested in your content, engage with their posts, and build a real connection. Avoid mass following, as TikTok may flag this as spammy behavior.
After a reasonable period, you can unfollow accounts that haven’t reciprocated or engaged with your content. However, don’t unfollow too quickly, as this can harm your account’s reputation.
Remember that the follow-unfollow strategy should be just one part of your follower growth strategy.
Building authentic connections and consistently posting engaging content should remain your primary focus for long-term success on TikTok.
6. Interact With People Who Comment & DM You
Engagement is the heart of TikTok, and it’s vital to nurture interactions with those who comment and send you direct messages (DMs). When users take the time to engage with your content, it’s an opportunity to solidify their interest and potentially turn them into loyal followers.
Respond promptly and thoughtfully to comments on your videos. Acknowledge their input, answer questions, and express gratitude for their support. This interaction not only shows appreciation but also encourages more comments, creating a sense of community around your content.
Similarly, engage with TikTok user who DM you. Whether it’s a message of appreciation, a query, or collaboration proposal, acknowledge and respond courteously. Building meaningful connections through direct interactions can foster a dedicated and supportive follower base, leading to sustained growth on TikTok.
These interactions also increase the chances of your content appearing on more users’ ‘For You’ pages, further expanding your reach.
Frequently Asked Questions
Explore these frequently asked questions to gain a deeper understanding of TikTok’s dynamics, from going viral to optimizing your content strategy and when to post content.
Can I Go Viral on TikTok With No Followers?
Absolutely! TikTok’s algorithm is designed to help content go viral, irrespective of your follower count. It prioritizes engagement, so focus on creating high-quality, engaging content. Use trending hashtags, collaborate with others, and engage with your audience.
Even if you start with no followers, if your content resonates with viewers, it can quickly gain momentum. TikTok’s ‘For You’ page is a powerful tool for exposure. Be patient and persistent in producing content that captures attention, and you might just find yourself going viral and attracting a substantial following along the way.
Why Does TikTok Give Me No Views?
TikTok’s view count can vary for several reasons. First, your content might not align with trending topics or engaging formats. Ensure your videos are visually appealing and grab attention in the first few seconds.
Second, your video may not be optimized with relevant hashtags or tags. Third, posting during inactive hours can limit visibility.
Lastly, your content might be marked as sensitive or violate TikTok’s guidelines. Review your content, engage with your audience, and use TikTok analytics to understand what resonates. Consistency and creativity are key; with time and persistence, your video views are likely to increase.
What Time is Best to Post on TikTok?
Finding the ideal posting time on Tik Tok depends on your target audience’s behavior. Generally, peak activity hours are during lunch breaks, after school or work, and in the evening. For broader reach, consider time zones relevant to your audience. Use TikTok analytics to discover when your followers are most active.
However, there’s no one-size-fits-all answer—experiment with posting at different times and days to identify when your content garners the most engagement. Consistency is key, so establish a posting schedule aligned with your audience’s preferences to maximize views and engagement on your TikTok videos.
How Many TikToks Should I Post a Day?
The number of daily TikTok posts varies depending on your content, audience, and resources. Some creators thrive with multiple daily posts, while others succeed with one high-quality video.
Quality should always prevail over quantity. Aim to maintain consistency in your posting schedule, whether it’s once a day or a few times a week. Ensure each video is engaging and relevant to your niche.
Monitor TikTok analytics to gauge how your audience responds. Experiment with different frequencies to find the balance that works best for growing your followers and maintaining quality content. Remember, engagement and creativity matter more than sheer volume.
TikTok offers endless opportunities for content creators to gain views and followers, even if they start with none. By creating engaging, on-trend videos, collaborating, and understanding your audience, you can unlock TikTok’s potential. Persistence and smart strategies can lead to viral success and a thriving TikTok presence. Play it smart and safe, and you might be the next TikTok superstar.