Curious about the paycheck behind those viral TikTok videos? You’re not alone! We have been equally curious about this question! In this blog, we will be covering all the various ways creators cash in on their content. And most importantly, we will be answering “How much does TikTok pay?”
How Much Does Tiktok Pay?
According to the claims of top influencers on TikTok, at the moment, TikTok pays creators somewhere between $0.02 and $0.04 for every 1,000 views that a creator gets on their video.
These figures are usually based on reports from creators who’ve received payments through the TikTok Creator Fund, which was set up back in 2021. The main idea behind this fund is to give something back as a reward to the creators who make TikTok what it is by compensating them for their content.
Currently, according to the reports, there’s a new monetization scheme launched by TikTok — called TikTok Creativity Program Beta. This allows TikTok users to collect TikTok rewards for posting longer videos (one minute or more) featuring high-quality content.
Any creator with 10,000 followers, who received at least 100,000 video views in the last 30 days, and has met a few other qualifications such as being 18 or older can join this Creativity Program.
It’s kind of like a big virtual thumbs-up from TikTok to its creators, acknowledging the hard work they put into making the platform lively and engaging.
By offering this financial support based on TikTok views, the platform not only encourages creators to keep posting more engaging content on the platform and to keep bringing their A-game.
This whole view-based payment system brings about a recognition that the creators deserve and shows them that they’re valued members of the community. It’s like saying, “Hey, we see you and appreciate what you’re doing.” And that can be a pretty big motivator for creators to keep on creating awesome stuff for all of us to enjoy!
Ways To Earn Money On TikTok
There are tons of ways by which TikTok creators can earn money on the platform like — Brand Partnerships, Affiliate Marketing, Influencer Marketing, Selling Merchandise, and Live Gifting, among many others.
Let’s delve deeper into each of these points!
Brand Partnerships
One of the best ways to make money on TikTok is by collaborating and teaming up with brands. When you’ve built up a following and found your audience on TikTok, brands on the platform start noticing your TikTok account. Depending on your follower size, kind of content, and reach on the platform, brands offer deals on the TikTok.
So what exactly happens here you wonder? – Well, a creator has to market and promote a brand’s products or talk about their services in their own unique way, blending it seamlessly into your content. In exchange, they get compensated heavily!
By doing this, not only do creators get paid, but they also get to connect with cool brands, meet new people, and even score long-term big brand deals!
Affiliate Marketing
Affiliate marketing in simple terms means, promoting a product or service and getting a sales commission whenever someone clicks on the custom link and makes a purchase.
To make money through affiliate marketing on TikTok, you need to point people toward the products you’re selling. Doing that requires sending traffic from TikTok toward a bridging page, a landing page on your own website, or a separate social platform like YouTube.
Given that TikTok is an excellent platform for widening organic reach and boosting site traffic, affiliate marketing is one of the top ways to earn some good money on the platform.
For making the most out of this method, being consistent is the key. The algorithm promotes affiliate marketing content based on user engagement, relevance, and content quality. It prioritizes videos that generate high interaction, such as likes, comments, and shares, similar to how it handles non-affiliate content.
Selling Merchandise
Another efficient method of earning good money on the platform is by selling merchandise!
TikTok offers a feature called the TikTok Shop, allowing content creators to sell products directly on the platform. on the TikTok Shop seller page. To start selling merchandise on TikTok, creators need to create a business account and register on the TikTok Shop seller page.
Once the account is set up, they are ready to showcase their products and rake in some cash!
TikTok offers a feature called the TikTok Shop, allowing creators to sell products directly on the platform. on the TikTok Shop seller page. Creators can add their products to the TikTok Shop, either selling and shipping items themselves or designing products and letting a service handle manufacturing and shipping.
Live Gifting
Next on this list is the method of receiving gifts on the platform and converting them into real cash. This is known as the “Live Gifting” method
TikTok LIVE Gifts is a feature that allows viewers to show their appreciation, love, and support for videos of creators by sending gifts to creators during live streams.
Once a creator receives a gift, they can convert it to diamonds which can later be for some real money on TikTok — making it a lucrative source of earning.
However, for being eligible to receive gifts on the platform, TikTok has some requirements that the creators have to meet:
- The account should at least be a month
- He/she should have at least one thousand or more TikTok followers
- They must bust 18+ to earn coins or points
- They must have a business account
- Your posts must stick to the community guidelines
Create a Series
Moving forward, another way of creating a buzz around your account and gaining a lot of views is by creating a series.
Here the logic is pretty simple, TikTok creators have to engage their audience by creating a series of videos on a specific theme or topic — the top can be anything relevant, and aligned with the creator’s brand to attract and retain viewers.
Creating a series helps maintain viewer interest and encourages them to follow along for more content. Here the main point to keep in mind is to be extremely consistent on the platform. This will lead to attracting a loyal audience base and increasing engagement.
TikTok Creator Fund
The TikTok Creator Fund was started by the platform to reward and compensate creators for their content on the platform. The aim behind this program is to reward users for their TikTok videos and creativity, with a goal to grow the fund to over $1 billion within three years. This encourages creators of all types and sizes to participate, not limited to specific niches or TikTok influencers.
To be eligible to be a part of Creator Next program, creators have to get past criteria like:
- They must have at least 100,000 views in the last 30 days and be above 18 years old.
- Must have a Pro account and more than 10,000 followers.
The fund focuses on compensating eligible creators for organic content, emphasizing more on original and authentic content.
TikTok MarketPlace
TikTok marketplace is basically a platform where creators get a space to meet the brands. It is a way by which brands can directly hire creators and pay them for promotional posts/content.
Marketplace involves creators collaborating with brands for sponsored content — this way creators in the Marketplace can earn money through partnerships with brands for promoting products or services on TikTok.
The TikTok creator Marketplace provides opportunities for creators to monetize their content through various ways like brand partnerships and sponsored posts.
Tips for Getting More Views On TikTok
Here are the top 10 ways by which you can make your content a greater number of people and get more views and appreciation!
#1 — Optimize Content for the For You Page
Using relevant keywords or hashtags in your captions, being consistent, experimenting with new TikTok features and tools, using trending audio, and creating original content can help in greatly optimizing the For You page (FYP) algorithm. This will lead to more people stumbling upon your account and increasing your total view count.
#2 — Engage With Users in Your Niche:
Another important thing is to keep interacting with your niche users by commenting on their videos, liking their content, and participating in conversations. This helps to build relationships and can lead to more views on your own content.
#3 — Do a Duet:
Collaborating with other TikTok creators by doing a duet will help to tap into their audience and increase your views. This will also lead to building more credibility and gaining more followers on the
#4 — Increase Your Post Frequency:
Being regular and consistent is the motto here. Consider posting 2-3 times a day so that you keep popping up on your followers’ accounts and keep them engaged.
#5 — Share Your TikTok Content on Other Social Media Platforms:
Sharing your TikTok content on other social media platforms is a great way to increase your reach and views. Make sure you leverage all the platforms to your use!
Top Earning TikTok Stars
There are tons of people on the TikTok platform who have made a proper living out of their content creation career Like Bella Poarch, Kris Collins, Josh Richards, and Addison Rae, among many others. Let’s dig deeper into this and see the top 3 earners on the platform as of today!
1. Addison Rae
According to reports, Addison Rae’s net worth is estimated to be around $20 million as of 2024, making her one of the wealthiest social media influencers.
In 2021, Addison earned $8.5 million from TikTok alone, as reported by Forbes — proving that she is in fact, one of the top earners on the platform.
Addison, over the years, has diversified her income streams on the platform, starting from brand endorsements, and sponsorships, to partnerships with companies like American Eagle, Reebok, Hollister, and L’Oreal, and her cosmetics line, Item Beauty — proving why she is the highest earner on the platform!
She has also ventured into acting, debuting in the Netflix reboot of “She’s All That,” titled “He’s All That,” and signed a multi-picture deal with Netflix.
2. Charli D’Amelio
Second on this list is the infamous, Charli D’Amelio’s with a whooping net worth estimated to be around $8 million.
Charli has a massive following on TikTok, with over 147 million followers, and has collaborated with some industry giants like American Eagle and has seen significant success on platforms like YouTube.
Like Addison, Charli’s rise to fame on TikTok has allowed her to explore opportunities in music, acting, and other ventures.
3. Dixie D’Amelio
Last but not least, Dixie D’Amelio is another such TikToker who has gained a massive fan following through the TikTok platform. As per reports, her net worth is estimated to be around $10 million, with a majority of the money coming from TikTok, sponsorship deals, and her music career.
Dixie has released successful singles like “Be Happy” and “Psycho,” and has a reality TV show with her family, “The D’Amelio Show.”
Conclusion
As we’ve uncovered in this blog, the answer to “How much TikTok pays”, isn’t really straightforward, While the exact figures may vary depending on factors like engagement, niche, and audience size, one thing’s for sure: TikTok has created a platform where creativity can be rewarded in more ways than one!
FAQs
Q1. Is it easy to get paid on TikTok?
Earning money and getting paid on TikTok can vary in difficulty depending on the method of monetization. For example, to be paid directly by TikTok through their Creativity Program, you need at least 10,000 followers and 100,000 video views in the last 30 days.
TikTok offers various ways to monetize content, such as through affiliate marketing, selling merchandise, offering consulting services, and receiving virtual gifts during live streams — it completely depends on how you use TikTok and make yourself more visible on the platform!
Q2. Does TikTok pay per view?
Yes, TikTok does pay per view. According to recent reports, TikTok pays around $0.02 and $0.04 for every 1,000 views, based on reports from top influencers and payments received through the TikTok Creator Fund.
Q3. How much does TikTok pay for 1 million views?
TikTok pays around $0.02 to $0.04 for every 1,000 views through the TikTok Creator Fund, hence, this implies that for every 1 million views on TikTok, creators can expect to earn about $20-$50.
