Being successful can oftentimes be all in the details. It is not always the grand moves and risky decisions that end up being profitable. Sometimes it is the smaller ideas that have the biggest effect – and that is definitely true when it comes to generating business leads. Too many businesses waste time and money chasing down potential leads, when there are easier and far more successful methods to choose.
Why manually trawl through reams of data when there are perfectly simple solutions? Employing a proven B2B lead generation platform to do all the hard work should be a no-brainer. There are plenty of happy companies that have already turned to IGLeads and are now benefiting from its simplicity.
In this article, we will take a look at why most businesses are failing to hit even their industry average conversion rates, why even that level is not what your business should be aiming for, and how IGLeads can help you more than you can even imagine.
The Pain Point
It is understandable that businesses will look at industry averages when it comes to conversion rates and look to meet them. But the sad fact is that if you are only looking to hit an average, you are already falling behind your competition. Exceeding those averages should be your goal – and most businesses barely hit those conversion rates anyway.
Whether it is a lack of staff, funding, or even time, a lack of resources is often stated as the cause for failure. This might be because of budgetary restrictions, but often it is businesses making poor decisions when it comes to generating leads that are the real problem. If there is no clear strategy, it is hardly a surprise that success is not forthcoming.
There is already so much competition for good leads that converting what you do have becomes even more crucial. Inadequate targeting and lead generation already put your business at a loss. There is also a need to nurture those leads to make them worthwhile, and if there is already a failing methodology in place, everything is going to go downhill very quickly.
You should be looking to far exceed the averages – and if that is not your goal, then there may not even be much point in finding out more about how IGLeads can help.
The Problem with Industry Average
One of the main reasons why working towards industry averages is a waste of your time is that there are huge problems with the way they are calculated and reported in the first place. When you consider that many of the averages you see are either inflated and/or outdated, it soon becomes clear that it is a case of the blind leading the blind.
Now consider a business that is falling behind these arbitrary figures presented as industry averages. There is no way that a business in that position is going to be successful. It will forever be a grind to reach a level that is nowhere near good enough. The really depressing thing about that is that many of these businesses are in that position because they don’t know any other way of doing things.
When you have a clearer idea of what you need to achieve and forget about industry averages, there is a much better chance of actually attaining those goals. Wasting time generating poor B2B leads and failing to convert is not a conducive way to profit. What marketers need to realize is that many of the old-fashioned methods of lead generation are just not applicable to the modern world. Cold emails and junk ads are not the answer in a much more savvy industry. The financial return and value from these outdated ways of working are shockingly low. That is the reason why your business is not converting leads – and why the ROI is tanking.
The IGLeads.io Approach
So, now you know all about how businesses are failing, what is the answer? By incorporating IGLeads into your business model, you not only save valuable time and resources, but the result is higher conversion rates that benefit everybody. There are no more hours of fruitless lead generating and chasing. IGLeads does all the hard work and brings real results in a fraction of the time.
Whatever your industry, there is an IGLeads tool that can help. These innovative tools scrape personal data from social media platforms and emails and harness only the information that will immediately help with generating leads. This data-backed targeting will save your business time to work on the conversion, rather than wasting valuable time.
Collecting data from public sources only, IGLeads works on a completely transparent and responsible basis, but is still able to provide your business with exactly what it needs. IGLeads has already helped over 30,000 businesses increase profitability and conversion rates, and generate almost two million leads every single month. Those leads transform into long-lasting connections and business relationships that provide real results that far outstrip those industry averages that many obsess about.
Conclusion
IGLeads can completely transform a business by providing simple tools that generate incredible results. The accuracy and quality of leads will change the way your business works and allow talented marketers to concentrate on conversion rates, rather than time-wasting searches.
With so much competition in every industry, finding a way to stay ahead of the pack is a business necessity – and IGLeads tools provide the hack that can transform the way your business works. Forget about industry averages and outdated work practices and see how IGLeads can work for you.
