Kartik Ahuja

Kartik Ahuja

Branding vs. Marketing: What’s Really the Difference?

That Starbucks feeling when you walk through the door? That’s branding.  The email that got you there? That’s marketing.  While these two business essentials often overlap, they serve fundamentally different roles in building success. Your brand creates the lasting impression…

14 Co Branding Examples That Transformed Brands

The Doritos Locos Taco. Space jumps filmed on GoPro.  Custom Louis Vuitton bags for your BMW.  Behind each of these successful co branding campaigns lies a simple truth about brand strategy: when multiple brands combine their strengths, they create extraordinary…

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