A large majority of people use laptops daily. These portable technical powerhouses help us carry out our tasks and make us more efficient. And some laptops are just objectively better than others. Some enjoy widespread popularity and almost everyone has heard of them and some others struggle to find their target audience.
Oftentimes, the difference between these two categories of laptops is not in their efficiency. Some brands just understand how powerful marketing is. The most successful laptop brands have a strong marketing strategy which is what helps them convince their target audience to make a purchase. Let’s look at some of the marketing strategies these iconic laptops use.
The Unique Strategies to Brand Gaming Laptops
When a gaming laptop is marketed properly, the effects are primarily seen through brand loyalty. A proper marketing plan for a gaming laptop should highlight all the different specs that make it up to the task. Almost immediately, a somewhat unknown brand can become a popular choice because it shows gamers that it addresses their pain points. Players who are drawn to these products because of their stunning performance and features often plan a purchase.
One of the best gaming laptops in 2024 is the ASUS ROG Strix Scar 16. This laptop is popular among gamers and this is because of its marketing strategies. ASUS positions this laptop as a dream machine for hardcore gamers, emphasizing its powerful specs like the NVIDIA RTX 4090 GPU, Intel Core i9 processor, and up to 64GB of DDR5 memory. These components are supported by advanced cooling technologies like the Tri-Fan system, ensuring peak performance during intense gaming sessions.
The ROG Strix Scar 16 does not just perform well – it looks the part too. ASUS highlights its aggressive aesthetics, including customizable RGB lighting, a semi-translucent keyboard deck, and a 360° design philosophy that turns heads from any angle. This appeals to gamers who want their laptop to be a statement piece. ASUS also engages the gaming community through its ROG Elite Rewards program, offering exclusive in-game items and perks to build brand loyalty.
Marketing Laptops for Professionals
Where gaming laptops scream, professional laptops speak the language of boardrooms and corner offices, and their every feature promises increased productivity and seamless workflow. The most iconic ones on the market show exactly this to their customers.
The Lenovo ThinkPad X1 Carbon Gen 12 embodies this approach. This laptop is perfect for all corporate business tasks from video editing to AI-powered analysis. The ThinkPad’s OLED display protects the eyes of those who spend their days immersed in spreadsheets and presentations. Its featherweight carbon-fiber frame understands the corporate world of impromptu meetings, so users can have it always ready and always reliable.
With the marketing strategy emphasizing these points, professionals can confidently go for the laptop knowing they have a trusted device.
Creators and Artists
For artists, a laptop is more than a tool. It’s an extension of the creative spirit itself. Marketing to this segment requires understanding color accuracy and display quality, raw processing power, specialized features, and collaborations with creative software companies.
The Asus ProArt StudioBook Pro 16 OLED does well in this category. This product offers everything creators and artists need to make digital art. Its 4K OLED screen brings the artist’s imagination to life. The Asus Dial is not just a controller; it’s a magic wand, allowing creators to bend Adobe’s powerful tools to their will with intuitive ease.
Asus doesn’t simply list processors and graphics cards. Instead, it weaves tales of uncompromising performance, where creativity flows as smoothly as thought itself. They make their users understand that the AMD Ryzen 9 and NVIDIA RTX A2000 aren’t just components – they’re the devices that bring digital dreams to life.
Building Loyalty Through Sustainability
The world is now realizing the cost our environment is paying for all our technological activities. This is prompting laptop manufacturers to rewrite their stories too. One company doing this is Dell.
Dell plans to reduce its greenhouse gas emissions by 50%. This isn’t a weightless promise as it is taking serious steps towards that. The Latitude 5000 series uses lots of recycled materials in the manufacturing process. The laptop lid is 71% born anew from discarded plastics and industrial byproducts. Dell’s marketing weaves these ambitious goals into its narrative. It’s an invitation to consumers to join a movement, to make a difference with every purchase.
Final Thoughts
Iconic laptops that have successfully established themselves with their target audience do this by emphasizing how they cater to their needs. As new laptops come out, we expect new strategies that will resonate with users. However, the key to success will still be understanding the target audience and solving the problems they face.
