Companies are always looking for ways to attract new visitors to their websites, but once they’re there, any brand would want them to return again and again as loyal users or buyers. Some websites are better at getting repeat visits because of how the site is designed and what it offers. Platforms that are secure, feel intuitive, and have engaging content are also more likely to get repeat visits. Elements that focus on privacy, value, and engagement will keep visitors coming back.
1. Platform Security
Websites that are secure and reliable will see more traffic. The first thing many security-conscious users would look for is the “https” in the site URL, as well as the padlock symbol, which indicates a platform is encrypted.
But security and privacy go beyond encryption. Many people are wary of sharing their personal information online, since scams are prevalent and data often gets sold to third-party marketers. Websites that don’t enforce Know Your Customers (KYC) processes are favoured because they don’t have lengthy verification measures to create an account. For example, many online casinos have adopted this strategy, where customers can get started without having to submit ID documents. It speeds up the signup process and increases anonymity while gambling. Those wanting to explore no-KYC casinos further can see details regarding the top platforms that have implemented this strategy.
Reputable platforms also have privacy policies that are easy to read, so users can review how their data will be used.
2. User Experience (UX)
Digital platforms that load fast, are easy to navigate, and intuitive to use will see more repeat visits. It is this user experience (UX) that keeps visitors more engaged and more likely to explore the platform. When people can easily find what they need and also see what else is available on the platform, they’d be more willing to return.
Sites that take even just a couple of seconds to load will see users bounce from the platform. Sites should also be optimised for mobiles, since over 60% of Google searches come from phones.
Using artificial intelligence (AI) to personalise the website will also ensure visitor loyalty. By using browsing or purchasing history as a guide, sites can recommend products or articles that might interest the user. This personalisation adds positively to the user experience.
Online gaming platforms have perfected this. Games load instantly, they offer good customer support, and it is easy to navigate these sites to find the desired games.
3. Up-To-Date Content
Website content should be updated regularly, and there should also be evergreen content that doesn’t lose its value over time. If visitors find fresh, exciting, informative, and knowledgeable content on a platform, they will return more frequently to see what is new.
Blogs should be updated with relevant industry news, follow ongoing trends, and also provide guides on products or services. Content should also include images, videos, and infographics, which can be shared on social media, attracting more visitors to the site.
For example, online casinos post how-to blogs for various types of games, demo videos of available slots, game tutorials, player reviews, and interviews with people who have won the jackpot. This content strategy prevents the site from becoming stale.
4. Interactive Elements
Sites that use interactive elements are more likely to see repeat visits. These can be quizzes, polls, each time someone visits the sites, and an active comments section. A user base that feels more engaged will be more likely to return.
Some websites have dedicated forum pages where visitors can discuss topics related to the platform’s industry. These sections are then moderated by the website owner to ensure that conversations remain civil. This helps to establish a community. Visitors who are able to submit their ideas for new content will also want to return to see whether their suggestions were implemented.
5. Loyalty Programmes
Loyalty programmes’ main goal is to reward returning customers and establish brand loyalty. These can be points earned for purchases, discounts, first pick of sales items, or other benefits. Most ecommerce platforms have loyalty programmes, while online casinos use VIP programmes to keep players coming back by offering better bonuses or early access to games.
6. Strong Marketing Strategies
Marketing strategies will encourage previous site visitors to return when done correctly. Email marketing is a powerful tool, since it can be used to notify visitors of new sales, make personalised recommendations, or ask for feedback on products purchased. Newsletters can also be used to keep site visitors up to date on new content.
Marketing works to keep a brand at the forefront of someone’s mind, and a well-structured ad or email will encourage people to return to the platform to see what’s new.
Wrapping Up
There are various elements that will encourage repeat platform visits, although site security and user experience play the biggest roles. Visitors also want to spend more time on websites that feel personal, updated, relevant, and add value to their browsing time. Marketing can help to drive return visits; however, brands should be cautious not to come across as too spammy with emails and ads, as this will have the opposite impact.
