Video is one of the most engaging types of content on social media. Viewers are more likely to watch a short video all the way through compared to reading a long post or looking at a series of photos. Videos catch the viewer’s attention and hold it through movement, sound, and visuals.
Video content gets over 1200% more shares than links and text combined. Video simply captivates audiences better than other formats. Brands that utilize video effectively can boost engagement rates and build their following.
Videos Help Brands Connect on a More Human Level
Video content allows brands to showcase their personality in ways that static content cannot. Viewers get to literally see brand representatives, office environments, company events, products in action, and behind-the-scenes footage. This gives followers a peek behind the logo and helps humanize the brand.
Videos make brands more relatable and approachable to their target audience. Instead of just talking at viewers, brand videos invite them into a conversation. Brands that successfully leverage the power of video come across as more authentic, transparent, and personable.
You don’t even need to be an expert to make professional-quality video content! There are some great tools out there, and the experts at Cybernews have put together a list of the best AI video generators to get you started.
Video Content Is More Accessible and Shareable
Video can convey a lot of information quickly in a format that is easy for viewers to consume. Some audiences find video content more accessible than large blocks of text or image-heavy posts. Video content also tends to spread rapidly across social media because it is easy for viewers to understand and share.
A quick product explainer video or employee interview can communicate key messages concisely while keeping the viewer engaged. And videos work across multiple platforms, expanding their reach. A video posted to YouTube or Facebook can easily be shared on X, LinkedIn, and other networks. Video gives brands an easy route to busy newsfeeds and timelines.
Videos Enhance SEO and Visibility
Social videos can also give brands a boost in search engine optimization. Videos tend to perform well on SERPs because Google values high-quality, original video content. Optimizing videos with keywords, transcripts, and descriptive metadata can help brands rank for relevant search terms.
Platforms like YouTube have high domain authority, so video content hosted there has a better chance of appearing on the first page of Google search results. Videos also feature prominently on Google Knowledge Panels which appear beside search results. All of this adds up to increased visibility and discovery of a brand’s social media video content.
Leveraging Influencers and Employee Advocates
Partnering with social media influencers and amplifying employee-generated video content are two great ways to expand a brand’s video reach. Influencer videos lend credibility and tap into their engaged follower base. Employee videos bring authenticity and give followers a look at company culture.
Video content allows brands to engage their target audience, connect on a personal level, spread content widely, and improve search visibility. For brands looking to make an impact on social media, developing a video content strategy is essential. Authentic, creative brand videos that provide value for viewers can significantly boost a brand’s reach, engagement, and growth across social platforms.
