We live in a digital world where videos have become vital tools serving different purposes. Through videos, content creators, brands, and educators can tell their stories.
Since video has become a major part of our digital world, people have high expectations of it. Users are hardly interested in raw footage. They want to see polished clips, which is why video editing has become an essential skill.
Let’s find out what benefits video editing can bring to people who produce video content.
Improve the power of storytelling
Whenever you create a clip, you develop a story you want to tell your viewers. Raw scenes can generally lack narrative. However, if you use video editing software, you can structure your story, highlight key points, and adjust pacing.
For instance, you want to share a video of your trip to a foreign country. It’d be smarter to merge scenes from different videos. Besides, if you add transitions, background music, and captions, your raw footage will turn into an inspiring vlog.
Make your footage look extraordinary
Hardly anyone makes flawless shots in just one take. We take many shots until it looks decent. Still, even the best shot can have a bad background or some other flaw. Robust video editing software can give you the necessary tools and features to remove the background, fine-tune the lighting, add animations, and many more.
Besides, have you noticed how old VHS-style videos are making a comeback? Editors mimic the style by applying a grainy effect with retro vibes. Some content creators even use their old tapes for new video projects. If you have a library of old VHS tapes, you can try to create a nice video. You just need the knowledge of how to convert VHS to digital.
Catch your audience’s interest
Do you remember Inception (2010) directed by Christopher Nolan? This is a perfect example of a motion picture where video editing plays a pivotal role. There are the dream layers, the rotating hallway scene, and the ending scene where professional video editing techniques have done the magic.
And it’s not only Hollywood movies where video editing is essential for drawing attention. If you’re engaged in the creation of marketing videos, video editing is also vital. You should treat your marketing video projects just like small blockbusters where cross-cutting techniques, precise cuts, and seamless transitions can make your content more dynamic.
Professional branding
What separates recognizable and successful branded videos from failed ones? Right, it’s video editing. Just by looking at good and bad examples, you can answer the question of why video editing is essential.
Let’s explore Apple’s “The Whole Working-From-Home Thing”. This branded video was a success. Apple used relatable humor to showcase how colleagues deal with the challenges of remote work. With the help of fast-paced cuts, zoom-ins, and split-screen effects they showed the chaos of remote work while showcasing Apple’s products.
And there’s Ford’s “Ford Focus SE” ad made in 2014. This branded video has become a meme for many reasons. The main drawbacks were poorly timed cuts, lack of visual interest, and generic stock music.
Cost-effective marketing
Surely, video production is a costly endeavor, especially for brands that need to show high quality. However, if you use your ingenuity, you may find out that it can actually be cost-effective.
For instance, you come up with an idea to create a long interview with a star or the CEO of your company and upload it on YouTube. You can’t upload it on TikTok since the platform doesn’t support such long videos. On the other hand, you can cut shorter clips that can work as a hook and upload them on Instagram or TikTok. That’s how you can drive traffic to your YouTube video and save costs. Just think about the fact that about 90% of marketing specialists, according to Wyzowl, say video content has accelerated their site traffic.
Conclusion
Video editing is not just about cutting and merging clips. It’s about evoking emotions, inspiring action, and leaving lasting impressions. With a smart and skillful approach to video editing, you can reap many benefits.
