When I talk about a starbucks swot analysis, I mean a simple breakdown of how Starbucks is doing, using four lenses: strengths, weaknesses, opportunities, and threats. It is a quick way to see why the brand is so strong, where it slips, and what could shape its future.
Here is the short version. Strengths: huge global brand, strong store experience, loyal rewards program, and premium pricing power. Weaknesses: high prices, slower service at peak times, heavy focus on urban markets, and some overdependence on coffee.
Opportunities: growth in emerging markets, expanding food and cold drinks, digital ordering, and new store formats. Threats: tough competition, changing consumer tastes, economic slowdowns, and rising labor and supply costs.
In the rest of this post, I am going to break each of these parts down in plain language. I want this starbucks swot analysis to help students with class projects, investors who want a quick read on the company, and business owners who want to learn from the Starbucks playbook. If that sounds like you, you are in the right place.
Starbucks SWOT Analysis in a Nutshell (Simple Summary Up Front)
Before I pull apart each piece of this starbucks swot analysis, I want to give a fast, clear snapshot. If you just want the big picture of how Starbucks looks in 2025, this section is for you.
What I Mean by SWOT in This Starbucks Breakdown
When I say SWOT, I mean a simple tool to look at a company from four sides. It stands for
Strengths, Weaknesses, Opportunities, Threats. I like it because it turns a big, messy business into one clean picture.
- Strengths are what Starbucks is good at. For example, the brand is famous almost everywhere.
- Weaknesses are where Starbucks struggles. One clear weakness is higher prices than many rivals.
- Opportunities are new chances to grow. For Starbucks, more stores in new countries is a big one.
- Threats are outside risks. Cheaper coffee chains and local cafes are real threats to Starbucks.
People use SWOT for big brands because it keeps the story simple, honest, and easy to compare over time.
Top Takeaways From the Starbucks SWOT Analysis
Here is the quick version of how I see the Starbucks SWOT analysis. Starbucks strengths sit in four areas: a powerful global brand, a familiar store look and feel, a sticky rewards app, and strong pricing power in many cities. These strengths help Starbucks stay top of mind and keep customers coming back.
On the flip side, Starbucks weaknesses show up in high menu prices, long lines at busy times, rising wage and store costs, and a heavy tilt toward dense, urban locations. These weak spots can turn loyal guests into occasional visitors.
When I look at opportunities for Starbucks, I see room to grow in emerging markets, expand cold drinks and food, push deeper into digital ordering, and test smaller or more local store formats. Each of these can add new sales without losing the core brand.
The main threats to Starbucks are tough coffee rivals, changing tastes toward healthier or cheaper options, economic slowdowns that hit discretionary spending, and rising labor and ingredient costs. Put together, all of this says Starbucks still has a strong base for future growth, but it must manage costs and innovate to stay stable.
Starbucks Strengths: What Starbucks Already Does Really Well
When I look at this starbucks swot analysis, the strengths side is the clearest part. Starbucks is not just selling coffee. It sells routine, comfort, and a certain feeling that people plug into their daily lives.
These strengths are what keep the brand popular and what keep the money flowing in. Here is how I see the main ones.
Powerful Global Brand and Loyal Customer Base
Starbucks did something most coffee shops never do. It became a lifestyle brand.
The green siren logo is simple and everywhere. You can spot it from a distance on a busy street or in an airport. People see that sign and already know what the drink will taste like and what the inside will feel like. That is real Starbucks brand strength.
Inside, the vibe is predictable in a good way. Warm lights, steady music, big menu boards, your name on a cup. Tables and chairs are usually arranged to let people sit with friends, open a laptop, or scroll their phone without feeling rushed. It feels safe and familiar.
Starbucks has worked its way into everyday habits:
- Morning coffee runs on the way to work or school
- Remote work days where someone camps at a table with Wi Fi and refills
- Quick meetups, like “Let’s talk at Starbucks at 3”
When a place becomes part of a routine like that, it stops being “just coffee.” It starts to feel like a third place, not home, not work, but somewhere in between.
That routine feeds straight into loyalty. People go back because they trust the taste and experience. They know the latte in Chicago will be close to the one they had in Seattle. That trust is a core strength in any starbucks swot analysis, because it locks in repeat visits and steady sales.
Massive Store Network and Global Reach
Another huge edge is the Starbucks global presence. The company has thousands of stores in the US and many more across Europe, Asia, and other regions. In many cities, you can walk a few blocks and hit more than one location.
This scale gives Starbucks several advantages:
- Convenience: Customers go where it is easy. If Starbucks is on the corner, in the mall, and at the airport, it stays top of mind. You do not have to search.
- Brand awareness: Constant visibility keeps the logo and name in front of people. It becomes the default choice.
- Better deals with suppliers: When you buy coffee beans, milk, cups, and food at huge volumes, you can often negotiate better prices.
- Lower cost per cup over time: Once the brand and systems are in place, each extra sale can be more profitable.
Starbucks also uses different store formats to reach more people:
- Traditional stores in busy neighborhoods
- Drive thru locations on highways and in suburbs
- Airport and train station stores for travelers
- Licensed stores inside supermarkets, hotels, or campus buildings
This mix lets Starbucks catch customers in many moments of the day, not just in city centers. Someone might grab a latte at a drive thru with kids in the back seat, while another person grabs a cold brew before a flight. That spread is a big part of why Starbucks keeps growing.
Strong Product Innovation and Menu Variety
One thing I like about Starbucks is that the menu never feels frozen in time. The brand keeps pushing new drinks, seasonal flavors, and food options, and that keeps people curious.
A few clear examples:
- Cold brew and nitro cold brew for people who like strong, smooth coffee
- Frappuccino drinks that feel more like a treat or dessert
- Refreshers for people who want fruit flavors and a lighter drink
- Plant based milk and food choices for people who avoid dairy or meat
This menu variety is a big strength. It means Starbucks is not only for “serious coffee drinkers.” Teens who do not like hot coffee still order blended or iced drinks. Parents can get something simple, while kids grab a cake pop. Friends with different tastes can still meet at the same place.
By rotating in seasonal drinks (like pumpkin spice in the fall or holiday specials), Starbucks taps into hype and social media posts without changing the core menu. People will say, “I have to go get that drink before it is gone.” That urgency brings in extra visits.
This focus on innovation keeps Starbucks from getting boring, and in a crowded market, that matters a lot.
Digital Strength: Starbucks App, Rewards, and Mobile Ordering
If I had to pick one “quiet superpower,” it would be the digital side, especially the Starbucks app and Starbucks loyalty program strength.
With the app, customers can:
- Order ahead and skip the line
- Pay with their phone or a linked card
- Collect rewards points (Stars) and redeem free drinks or food
- Save favorite orders for quick reordering
This solves a real problem. Morning lines can be long. Mobile ordering lets people place an order from home or the car, then just walk in, grab the drink, and leave. That makes Starbucks feel quick and easy, not slow and painful.
On top of that, every order in the app gives Starbucks data. The company can see what people buy, when they buy, and which stores they visit. That helps Starbucks plan staff, stock popular items, test new drinks, and send targeted offers.
Smaller rivals rarely have an app this strong. Building a system with payments, rewards, personalization, and millions of users is very hard and very expensive. That gap gives Starbucks a digital lead that supports long term growth and loyalty.
Brand Partnerships and Premium Pricing Power
Finally, Starbucks has something many coffee brands would love to copy. It can charge higher prices and still fill stores.
Customers see Starbucks as a premium, trusted brand. The logo, store design, cup in hand, all signal a certain quality and lifestyle. People know they can find cheaper coffee, but they still choose Starbucks for the taste, the consistency, or the feeling it gives them.
That premium image also opens doors for partnerships. Starbucks sells:
- Packaged beans and ground coffee in grocery stores
- Ready to drink bottles and cans in fridges and vending machines
- Products made through partners like Nestlé or local companies in some regions
These deals push Starbucks into homes, offices, and on the go coolers, even when a store is not nearby. The brand earns money without relying only on store visits.
This mix of premium pricing power and wide partnership reach is a clear strength in any starbucks swot analysis. Starbucks can make more profit per cup in stores and still earn extra income from products on shelves.
That helps the company invest back into stores, staff, and new ideas, which then strengthens the brand even more.
Starbucks Weaknesses: Where Starbucks Struggles or Falls Short
In any honest starbucks swot analysis, the weakness column matters as much as the strengths. Starbucks has a powerful brand, but it also has some clear pain points that show up in day to day visits.
These weak spots do not cancel the strengths, but they can slow growth or chip away at loyalty if Starbucks ignores them.Here is how I see the main areas where Starbucks comes up short right now.
High Prices and Perception of Starbucks as an Expensive Treat
Many people see Starbucks as “treat” coffee, not daily coffee. When I compare prices to local cafes or fast food chains, the gap is usually clear. A basic brewed coffee or latte at Starbucks often costs more than a similar drink at a neighborhood shop or a place like McDonald’s.
For someone on a tight budget, that difference adds up fast. A few dollars more per drink can turn into a big monthly cost, especially for daily buyers. In good economic times, people may shrug it off. When money gets tight, Starbucks is often one of the first things cut.
This price image can:
- Push budget shoppers to cheaper chains
- Turn regulars into occasional visitors
- Make new customers in price sensitive markets think twice
In growing regions where incomes are lower, this weakness can limit how far Starbucks can expand. If the brand stays locked in as a premium, high cost option, it may miss out on the wider mass market, even if people like the taste and the store vibe.
Labor Issues, Turnover, and Union Pressure
Behind the counter, Starbucks runs on baristas who move fast and deal with constant rushes. In recent years, many workers have raised concerns about pay, heavy workloads, and low staffing at busy locations. Some stores feel short staffed for the volume of orders they handle.
Union efforts at some Starbucks stores in the US have drawn media attention and public debate. Whether someone supports unions or not, this coverage highlights real tension between staff and management. It puts Starbucks in the spotlight for labor issues instead of coffee and customer experience.
High turnover is another weak spot. When staff leave often, new people need training, and teams lose experience. That can lead to:
- Slower service during rush periods
- More mistakes on custom drinks
- A colder, less personal feel at the counter
Unhappy staff usually cannot deliver warm, upbeat service. Over time, that hurts the brand image that Starbucks has worked so hard to build. If customers sense stress or frustration behind the bar, the experience feels less like a friendly third place and more like a busy fast food stop.
Store Crowding, Long Lines, and Service Inconsistency
Most of us have lived through the classic Starbucks scene. It is 8:15 a.m., the line is out the door, and the mobile order shelf is packed with cups. Crowded stores and long waits are a regular complaint, especially in city centers and popular suburban spots.
When that happens, a few things go wrong at once:
- Drinks take longer than expected
- Staff rush and make more errors
- The store feels cramped and noisy
Mobile ordering, which should make things smoother, can add strain. I have placed mobile orders that were still not ready ten minutes after the app said they would be. In some stores, the line for pickup feels as stressful as the regular line.
Service quality can also vary a lot between locations. One store nails custom drinks and remembers names. Another store a mile away might get orders wrong, run out of key ingredients, or feel chaotic. That inconsistency makes the Starbucks promise of a reliable experience weaker.
When people just want a quick coffee before work, they may switch to:
- A faster drive thru competitor
- A gas station or convenience store coffee
- A local spot that moves the line quicker
If Starbucks cannot keep the experience smooth and special, especially at peak times, it risks losing everyday visits to brands that feel easier and less stressful.
Heavy Reliance on Coffee and the US Market
Even with all the food and cold drinks, Starbucks still leans heavily on coffee drinks. At the same time, a large share of its revenue comes from the US market. That combo creates a risk that shows up clearly in any starbucks swot analysis.
If customer tastes shift away from coffee, or toward cheaper at home options, Starbucks feels it fast. The same is true if more buyers move to energy drinks, bottled options, or smaller local cafes. While Starbucks has added teas, refreshers, and snacks, the core identity is still coffee focused.
On the regional side, heavy dependence on the US means:
- A US recession can hit sales hard
- Slower traffic in US cities can drag on results
- Local issues like wage hikes or rent spikes hurt profit margins
If growth in the US levels off and other regions do not grow fast enough, overall growth can stall. That does not mean Starbucks is in trouble right now, but it does mean the company has to work harder to build strong, diverse revenue outside its main product and main market.
Starbucks Opportunities: Where Starbucks Can Still Grow Big
When I look at the opportunity side of this starbucks swot analysis, I see plenty of room for growth. Starbucks is already huge, but there are clear spots where the brand can still get much bigger, smarter, and more present in daily life.
For me, the most realistic growth opportunities for Starbucks sit in four buckets: new countries and cities, new types of drinks and food, faster and more flexible store formats, and at home coffee. If Starbucks keeps moving in these areas, the future of Starbucks business still looks strong.
Growth in Emerging Markets Like China and Other Regions
Emerging markets are the biggest open door. When middle classes grow and incomes rise, people often spend more on small daily treats. Starbucks fits right into that pattern.
China is the main example. A few decades ago, coffee culture in China was small. Today, many younger people in big cities see Starbucks as a cool meeting point or a quiet place to study.
As more people move into cities and earn more money, Starbucks gets a larger base of customers who can afford premium drinks.
What I find interesting is that growth is not only in mega cities like Shanghai or Beijing. There is room in:
- Second and third tier cities with new malls and offices
- High speed train stations and airports
- Mixed use developments with apartments, offices, and shopping
Each new city with a growing middle class can support a few stores at first, then more as habits form. Over time, Starbucks can become part of everyday life, not just a special treat.
Beyond China, I see similar chances in other parts of Asia, Latin America, and the Middle East.
Places like India, Indonesia, Brazil, Mexico, Saudi Arabia, and the UAE have younger populations, rising incomes, and curiosity about Western style coffee culture.
When more people:
- Travel abroad and see Starbucks
- Watch content from global cities
- Use Instagram or TikTok and see the brand as aspirational
they start to link Starbucks with a modern lifestyle. That social pull supports higher prices and premium drinks. It also helps Starbucks introduce more local flavors, like region specific lattes or snacks, that make the brand feel both global and local at the same time.
More Cold Drinks, Food, and Health Focused Options
If you walk into a busy Starbucks on a warm day, you can see the shift in real time. A lot of cups on the counter are iced, blended, or topped with cold foam, not classic hot coffee.
Younger customers often want:
- Iced lattes and cold brew
- Refreshers and fruit based drinks
- Frappuccino style treats
This is a big opportunity. Starbucks can keep growing by stacking more cold options and fun customizations on the menu. Think new flavors of cold foam, lighter iced drinks with real fruit, or energy style options that still feel premium.
Food is another growth lane. Many people grab Starbucks on the go and want something more than a drink. Protein boxes, breakfast sandwiches, and bakery items already help, but there is room for:
- Higher protein snacks for gym goers
- More balanced bowls or wraps
- Better kids snacks for parents in a rush
On top of that, health focused choices are no longer a niche. More guests care about:
- Lower sugar drinks
- Non dairy milks like oat, almond, or soy
- Plant based breakfast and lunch items
Starbucks has started to respond, but it can go further with clear labels, smart portion sizes, and drinks that feel indulgent without a sugar crash. In this starbucks swot analysis, that shift looks like a strong long term play, because it fits where consumer tastes are heading anyway.
Expanding Delivery, Drive Thru, and On the Go Formats
The way people work and move has changed. More remote work means flexible schedules. More time in cars means more drive thru visits. That is where Starbucks has a lot of room to keep growing.
Drive thru locations are already a key part of the future of Starbucks business, especially in suburbs and small towns. Parents doing school drop offs, commuters on highways, and workers between meetings all love the speed of not leaving the car. More drive thru heavy stores along major roads and near shopping centers can pull in steady traffic all day.
In dense cities, there is a different need. People want to order on the app, grab a drink, and go. Small pickup only stores help here. They cost less to build, need less space, and focus fully on speed. I can picture more of these near transit hubs, office clusters, and college campuses.
Delivery is the third piece. Partnering with local food delivery apps lets Starbucks reach people who:
- Work from home and do not want to leave
- Have kids at home and need convenience
- Order snacks and drinks as part of a larger food order
These formats, together with the app and rewards program, tap into a simple truth. Many customers care more about speed and ease than sitting in the store. Serving that need is one of the clearest growth opportunities for Starbucks right now.
Growing Starbucks at Home: Retail Coffee, Pods, and Ready to Drink
The last big area sits outside the store. Starbucks does not have to wait for people to walk through the door. It can show up in kitchens, offices, and backpacks.
Packaged coffee in grocery stores is a good example. Bags of beans and ground coffee let people brew Starbucks at home. Pods for machines like Nespresso or Keurig give a fast, neat option for home and office. Once someone likes a Starbucks drink in store, they are more likely to pick that logo on a shelf.
Ready to drink bottles and cans add another layer. Iced coffee, cold brew, and energy style drinks in fridges at gas stations, supermarkets, and vending machines keep the brand visible all day. Someone might grab a bottled Frappuccino on a road trip or between college classes, even if they are far from a store.
This at home and on the go business gives Starbucks:
- New revenue streams that do not rely on store traffic
- Better use of the brand in places where stores are not viable
- A hedge when people cut back on cafe visits during slow economies
In the context of this starbucks swot analysis, that kind of diversification matters a lot. Stores will always be the heart of the brand, but shelves, pods, and ready to drink cans can quietly add volume in the background. Together, they make the future of Starbucks business less risky and more flexible.
Starbucks Threats: Risks That Could Hurt Starbucks in the Future
When I look at threats in this starbucks swot analysis, I focus on outside forces that Starbucks cannot fully control. The brand is strong, but it still lives in a world with rising costs, new rivals, tricky supply chains, and pickier customers.
These risks do not mean Starbucks is in trouble right now. They do mean the company has to stay alert, move fast when things change, and avoid getting too comfortable with its past success.
Intense Competition From Local Cafes and Global Chains
Starbucks sits in the middle of a crowded coffee fight. On one side, it has big chains like McDonald’s, Dunkin, Tim Hortons, and fast casual brands that sell coffee as part of a larger menu. On the other side, it faces small specialty cafes that often feel cooler, more local, or more craft focused.
Large chains usually compete on price and convenience. A basic coffee at McDonald’s is often much cheaper than one at Starbucks, and drive thrus are everywhere. Dunkin pushes value deals and huge iced drinks. For price sensitive customers, especially in tough economic times, those options look very tempting.
Local cafes push hard on style and identity. They may roast beans in house, partner with local bakeries, or build a space that feels more unique. Many younger or more picky coffee fans like the idea of supporting a neighborhood spot that knows their name and their usual drink. Social media also helps these smaller brands punch above their weight.
This competitive mix creates real pressure on Starbucks in a few ways:
- It limits how much Starbucks can raise prices in many markets
- It can slow new store openings in areas that already feel crowded
- It pushes Starbucks to spend more on marketing, store upgrades, and product innovation
In some cities, there is a Starbucks on one corner, a local cafe on the next, and a cheap chain on the other side of the street. In that setup, Starbucks has to work harder to prove why its higher price is worth it. If it misjudges that balance, it could lose traffic to both ends of the market at the same time.
Economic Slowdowns, Inflation, and Lower Consumer Spending
Starbucks sells a daily treat, not a basic need like rent or groceries. When the economy slows or prices jump, many people cut back on cafe visits first.
High inflation pushes up the cost of coffee beans, milk, cups, rent, and wages. If Starbucks raises menu prices too fast, it risks losing regular customers. If it holds prices steady, its profit on each drink shrinks. Neither path is easy.
In weak economies, people look for ways to save. Some switch to cheaper chains. Others brew coffee at home. Even loyal fans might cut their Starbucks trips from five times a week to two. A small change like that adds up across millions of customers.
For a company of this size, slower traffic and higher costs can hit earnings hard. That is why economic risk shows up as a clear threat in any honest starbucks swot analysis.
Changing Consumer Preferences and Health Concerns
Tastes in food and drink do not stay fixed. More people track sugar, calories, and caffeine, or reduce how often they buy sweet drinks. That can create pressure for a brand that still sells many sugary, dessert style beverages.
Some customers now:
- Watch their daily sugar more closely
- Choose smaller sizes or skip whipped cream and syrups
- Pick lower calorie or plant based options
If Starbucks stays too focused on rich, high sugar drinks, some buyers may move to brands that
feel lighter or more natural. Others may choose flavored water, energy drinks, or at home cold brew instead of daily cafe runs.
There is also a slow shift in how people use cafes. Remote work and flexible hours change morning routines. Some workers do not commute every day, so they pass by a Starbucks less often. Teens and young adults might meet less in coffee shops and more in other social spaces.
To stay in front of these changes, Starbucks needs:
- Regular menu updates with lighter and lower sugar options
- Clear nutrition information that is easy to read and compare
- Drinks that feel fun and social without feeling like a sugar overload
If Starbucks moves too slowly, other brands can grab the “better for you” space. In a detailed starbucks swot analysis, that slow drift of customers is a real long term threat.
Supply Chain Issues, Climate Risk, and ESG Scrutiny
Coffee depends on a long, fragile chain. Farmers in coffee growing regions need stable weather, healthy crops, and fair prices. Then beans must move across borders, through ports, and into roasting plants and stores. A problem at any link can raise costs or disrupt supply.
Climate change adds more risk. Shifts in temperature, rainfall, and pests can hurt coffee harvests in key regions. Bad crops often lead to higher bean prices, lower quality, or both. Starbucks can pay more, switch regions, or blend beans, but it cannot escape the impact completely.
Transport issues also matter. Port delays, fuel price spikes, or global shocks can slow deliveries of beans, milk, cups, and food. When that happens, stores may run out of popular items, which frustrates customers and hurts sales.
On top of that, Starbucks faces rising expectations around ESG topics, like:
- Sustainable farming and fair pay for growers
- Packaging waste and single use cups
- Energy use and store design
If Starbucks falls behind on these topics, it risks damage to its brand image, protests from activists, or pressure from investors. Fixing these issues can cost real money, but ignoring them can hurt trust.
All of this shows why threats in a starbucks swot analysis are not only about rivals and prices. They also sit in farms, ships, laws, and public opinion, where Starbucks has influence but not full control.
What This Starbucks SWOT Analysis Tells Me About Its Future
When I step back from all the details, a clear picture starts to form. Starbucks looks like a strong brand with real staying power, but it is not bulletproof. The way it handles its weak spots and outside risks will shape how it looks in a few years.
How the Strengths Stack Up Against the Weaknesses
On the strength side, Starbucks has a lot going for it. A global brand, a huge store network, a sticky app, and loyal customers all pull in the same direction. Those pieces give Starbucks room to make mistakes and still stay on top in many markets.
The weaknesses are not small though. High prices, long lines, staff issues, and some overreliance on the US and coffee all add friction. If Starbucks ignores these, its strengths start to feel less special. A premium brand with slow service and stressed staff does not feel premium for long.
The good news is that most of these weak spots are fixable. Better staffing, smarter store design, a tighter menu, and more flexible pricing in certain markets can all help. The raw ingredients are strong. The question is how well Starbucks tunes the machine.
Growth Potential vs Real World Threats
The growth story still looks solid to me. More stores in emerging markets, more cold drinks and food, more drive thrus, and more at home products all point in the same direction. Starbucks does not need a wild new idea. It just needs to keep pushing what already works, but in more places and formats.
The threats are real, though. Tough rivals, economic ups and downs, health concerns, climate risk, and supply chain shocks can all chip away at results. If costs keep rising and people feel poorer, daily Starbucks habits turn into weekly treats, or disappear.
To me, the balance looks like this. If Starbucks manages costs, respects its staff, keeps the menu fresh, and takes ESG issues seriously, it should stay strong. If it leans only on brand power and price hikes, the cracks will show.
Why This SWOT View Actually Matters
A starbucks swot analysis is not just a school exercise. It gives students a clean way to explain a huge brand in one frame, which is great for class reports and case studies. It gives investors a fast sanity check before they dive into financials.
For small business owners, this kind of review is gold. You can copy what Starbucks does well, like clear branding and strong loyalty, and avoid its mistakes, like slow service at peak times. When I look at the full starbucks swot analysis, I see a brand that is still in a good spot, as long as it keeps earning that position day by day.
Conclusion
When I step back from this whole starbucks swot analysis, I see a simple tool at work. SWOT is just a way to sort what a company does well, where it struggles, where it can grow, and what could cause trouble. Looking at Starbucks through that lens helps me turn a huge global brand into a clear, honest snapshot.
If I had to boil it down to one of each, here is how I see it. The standout strength is the brand itself, that mix of familiar stores, a strong logo, and a daily habit for millions of people. The biggest weakness is price, since “treat” pricing makes it easy to cut Starbucks when money feels tight.
The strongest opportunity sits in new markets and new formats, like more stores in growing cities and more drive thrus and pickup spots. The key threat is the mix of rising costs and tough rivals that pull price sensitive customers away.
As you think about your own Starbucks runs, ask yourself what fits this picture. Does the SWOT match your day to day experience, or would you rate things differently?
Thanks for reading all the way through with me. I am glad we could break Starbucks down together in a simple, honest way.
