Scrub Daddy isn’t just a sponge — it’s one of the most successful brands to ever come out of Shark Tank. What started as a quirky, smiley-faced cleaning tool has now grown into a household name and a multi-million-dollar empire.
So, what is Scrub Daddy’s net worth in 2025?As of this year, the company is valued at over $250 million, with lifetime sales crossing $690 million since 2012. That makes Scrub Daddy not only a leader in the cleaning products industry but also the #1 most successful Shark Tank product of all time.
This remarkable growth comes from more than just its cute design. Scrub Daddy’s unique material changes texture in hot and cold water, giving it a versatility that millions of households swear by. Backed by Lori Greiner’s sharp investment, the brand has scrubbed its way into nearly every major retailer in the U.S.
In this article, we’ll break down:
- Scrub Daddy’s net worth & valuation today
- Aaron Krause’s personal net worth (the inventor & CEO)
- How much money Lori Greiner made from Scrub Daddy
- The company’s annual revenue and growth trajectory
- Its future vision as a cleaning powerhouse
Who Owns Scrub Daddy?
Scrub Daddy was founded by Aaron Krause, an entrepreneur and inventor who came up with the idea while working on buffing pads for car washing. He still serves as the CEO and majority owner of the company.
On Shark Tank in 2012, Aaron struck a deal with Lori Greiner, who invested $200,000 for a 20% stake. That investment turned out to be one of the best in the show’s history — her share today is worth tens of millions.
So, who really owns Scrub Daddy in 2025?
- Aaron Krause: ~80% ownership (majority stake)
- Lori Greiner: 20% ownership (Shark Tank deal)
This split has remained largely unchanged since the Shark Tank episode, though there are rumors of potential expansion or new investors as the company’s valuation grows.
Aaron Krause Net Worth
Thanks to Scrub Daddy’s explosive success, Aaron Krause’s net worth is estimated at $70–100 million in 2025. His wealth comes primarily from his majority ownership of Scrub Daddy, but he was already a proven entrepreneur before the sponge — having sold his earlier buffing pad company to 3M.
Lori Greiner’s Scrub Daddy Investment
Lori Greiner’s $200,000 bet on Scrub Daddy turned into pure gold. With the company valued at $250–$300 million, her 20% stake could be worth $50–60 million.
Lori Greiner invested $200,000 for a 20% stake in Scrub Daddy on Shark Tank in 2012. Today, that investment is worth over $100 million, making it one of the most successful deals in the show’s history.
How Much Money Did Lori Make on Scrub Daddy?
Lori Greiner invested $200,000 for a 20% stake in Scrub Daddy during its Shark Tank debut in 2012. Today, that same stake is worth over $100 million, making it the most profitable investment of her career.
Lori’s Scrub Daddy ROI
| Investment | Year | Current Value (2025) | ROI |
|---|---|---|---|
| $200,000 | 2012 | $100M+ | 500x |
Her small investment has multiplied more than 500 times, proving why Scrub Daddy is often called the #1 Shark Tank success story.
Why Lori’s Investment Paid Off
- Leveraged her QVC platform to push Scrub Daddy nationwide.
- Helped expand the brand into 160+ products sold in 257,000 stores.
- Reinforced Scrub Daddy’s place as a global cleaning brand with $340M in annual revenue.
Scrub Daddy Revenue & Valuation in 2025 (H2)
Scrub Daddy generated an estimated $340 million in revenue in 2024, up from $220 million in 2023. The company’s current valuation sits at around $500 million, making it one of the highest-valued consumer product companies to ever appear on Shark Tank.
Revenue Growth by Year
| Year | Revenue |
|---|---|
| 2021 | $66.7M |
| 2022 | $100M |
| 2023 | $220M |
| 2024 | $340M |
Since its debut on Shark Tank in 2012, Scrub Daddy has achieved over $800 million in lifetime sales, proving that a simple smiley-faced sponge can turn into a global cleaning empire.
Why Scrub Daddy’s Valuation Keeps Rising
- Consistent double-digit revenue growth.
- Expanded product line with 160+ SKUs beyond the original sponge.
- Global presence in over 257,000 retail stores across 5 continents.
Scrub Daddy Shark Tank Journey
Scrub Daddy became a household name after its appearance on Shark Tank in October 2012. During the pitch, founder Aaron Krause demonstrated the sponge’s unique ability to change texture — soft in warm water and firm in cold water.
Although most of the Sharks passed on the deal, Lori Greiner saw its potential and invested $200,000 for a 20% stake. The result? One of the most successful deals in Shark Tank history.
What Happened After the Episode?
- Within minutes of airing, 42,000 sponges sold out on QVC in under 7 minutes.
- By 2017, Scrub Daddy had already crossed $100 million in lifetime sales.
- As of 2025, the company has generated over $800 million in total sales.
Did Shark Tank Reject Scrub Daddy?
Yes — four of the Sharks (Mark Cuban, Robert Herjavec, Kevin O’Leary, and Daymond John) passed on Scrub Daddy. Only Lori Greiner invested, a decision that proved to be one of the best in Shark Tank’s history.
Perfect 👍 — let’s move into the Aaron Krause Net Worth section, since “Scrub Daddy owner net worth” and “Aaron Krause net worth” are high-value keywords.
Aaron Krause Net Worth
The net worth of Aaron Krause, the founder and CEO of Scrub Daddy, is estimated to be $70–100 million as of 2025. Most of his wealth comes from his majority ownership stake (~80%) in Scrub Daddy, which has a valuation of around $500 million.
Aaron Krause’s Entrepreneurial Journey
- Before Scrub Daddy, Krause built a car buffing pad company, which he sold to 3M in 2008.
- In 2011, he developed Scrub Daddy using a unique polymer material that changes texture with water temperature.
- His appearance on Shark Tank in 2012 secured a partnership with Lori Greiner and transformed Scrub Daddy into a household name.
Aaron Krause’s Current Role
Aaron Krause continues to lead Scrub Daddy as its CEO, driving innovation with more than 160 products now in the brand’s lineup. His business acumen has made him one of the most successful entrepreneurs to come out of Shark Tank.
Scrub Daddy Products & Employees
Beyond its famous smiley sponge, Scrub Daddy has expanded into a full line of cleaning products and built a global presence.
📊 Quick Company Stats (2025):
- Products: 160+ cleaning items (including Scrub Mommy, Eraser Daddy, and specialty tools)
- Stores: 257,000+ retail locations worldwide
- Employees: ~208 across 5 continents
This rapid expansion shows how Scrub Daddy has grown from a single Shark Tank product into a global cleaning brand.
Conclusion
From a $200,000 Shark Tank deal to a $500 million valuation, Scrub Daddy’s journey is one of the greatest success stories in consumer products. What started as a quirky sponge is now a global cleaning brand with $340 million in annual revenue and $800M+ in lifetime sales.
Founder Aaron Krause has built a company worth hundreds of millions, while investor Lori Greiner turned her $200,000 investment into a stake worth over $100 million. Scrub Daddy proves that even the simplest ideas — when executed well — can become billion-dollar opportunities in the making.
FAQs
What is Scrub Daddy’s net worth in 2025?
Scrub Daddy is valued at around $500 million in 2025, with estimated revenue of $340 million in 2024.
How much is Scrub Daddy worth today?
The company is worth about $500M, making it one of the most successful Shark Tank businesses of all time.
Who owns Scrub Daddy?
Aaron Krause is the founder and majority owner of Scrub Daddy. Lori Greiner owns 20% from her Shark Tank investment.
How much money did Lori Greiner make on Scrub Daddy?
Lori’s $200,000 investment is now worth over $100 million, giving her a return of more than 500x.
What is Aaron Krause’s net worth?
Aaron Krause’s net worth is estimated between $70–100 million, thanks to his majority stake in Scrub Daddy.
Did Shark Tank reject Scrub Daddy?
Yes — four Sharks passed on Scrub Daddy. Only Lori Greiner invested, a move that turned out to be one of the most profitable in Shark Tank history.
Is Scrub Daddy publicly traded?
No, Scrub Daddy is a privately held company. There is no Scrub Daddy stock available on public exchanges.
