If you’re honest with yourself, do you know how to thrive as an Amazon seller?
If you don’t, don’t worry: this post is here to help. We look at some of the tactics and strategies you can use to really make the most of this opportunity and get your business running the way you want. Don’t worry, we’ll keep it all simple!
Research High-Demand Products
Your first step, obviously, is Amazon product research. This is where you figure out what the market wants and how you can effectively make the most money.
Ideally, you want high-demand, low competition offerings. These give you more monopoly power and allow you to sell a lot more than you might think. Of course, finding these is notoriously challenging, and most people don’t manage it. But if you have the right ways to search, you can often find gems of products that will make a lot of money for you in the future.
Optimize Your Listings
The next step is to really optimize your listings. You want to make sure that they look great and attract attention the moment you post them online. Ideally, they should stand out from the competition and really make an impression on the people who see them.
A lot of Amazon sellers don’t actually do this, and it really shows on their product pages, they want to believe that they’re doing everything they can to make their products as marketable as they can, but they don’t quite get it right.
The best thing to do is to find great images that you can use to sell your products, preferably with a high pixel count. Then you can create bullet points and descriptions that chime with consumers and deal with their many pain points.
Finally, if you have A+ content for your Amazon store, then use it. Don’t stick with boilerplate if you can help it.
Master Amazon SEO
You also need to ensure that you can master Amazon SEO. If you understand keywords and search bar autocomplete, you can often get much further than your competitors.
Of course, this SEO works a little differently from Google’s, but you should get the hang of it quite quickly. You want to ensure that you’re including all the proper search terms, including the ones your uninitiated audience is using.
Price Well
Next, you’ll want to explore your pricing and make sure that you get this right. Pricing competitively means you can still attract buyers and generate margins.
Just remember to factor in all of Amazon’s fees. You’ll often find that your costs are higher than you think, so make sure that you sell competitively so that each sale contributes to your bottom line.
Use Fulfilled By Amazon
Finally, you’ll want to ensure that you use Fulfilled by Amazon. This service makes it far easier for you to distribute your products and services to your customers. You can also use it to reduce the risk of long-term storage feels and stockouts, which are a problem.
