How Many Followers On TikTok To Get Paid in 2023?

How Many Followers On TikTok To Get Paid?

You don’t need a specific number of followers on TikTok to start earning money. TikTok offers opportunities for creators to monetize their content regardless of their follower count. 

In this article, we’ll explore how you can kickstart your journey as a content creator to make money and the key factors at play.

How Many Followers On TikTok To Get Paid?

One of the most common questions among aspiring TikTok creators is, “How many followers on TikTok do I need to start getting paid?” The truth is TikTok’s payment system is not solely dependent on the number of followers you have. Instead, several factors come into play, including:

TikToks Creator Fund: The TikTok Creators Fund is a program that allows eligible creators to earn money based on their video performance. To qualify, you need at least 1,000 followers, over 10,000 video views in the last 30 days, and meet TikTok’s community guidelines. Earnings are calculated based on video engagement and are not solely reliant on follower count.

Sponsored Content: Sponsored content opportunities can come your way even with a modest follower count if your content is engaging and aligns with a brand’s target audience. Brands often prioritize engagement rates, content quality, and relevance when choosing creators for partnerships.

Affiliate Marketing and Merchandise Sales: For affiliate marketing and merchandise sales, it’s more about your ability to persuade and engage your audience. While a larger follower base can certainly help, the quality of your content and the trust you’ve built with your audience play a significant role in converting followers into customers.

Virtual gifts: When it comes to virtual gifts and live stream earnings, your ability to connect with your audience during live broadcasts can result in substantial income. Even creators with moderate followings can receive virtual gifts if they provide entertaining and interactive live content.

Ways To Monetize Your Content On TikTok

Now that we’ve discussed how followers alone aren’t the sole key to earnings, let’s explore the various ways to monetize your TikTok content.

Sponsored Content

Sponsored content is a lucrative way to monetize your TikTok presence, and it’s not solely determined by the number of followers you have. Brands seek creators with engaging content and a relevant audience. Here’s how to get started:

Engagement Matters: Brands often prioritize engagement rates over sheer follower count. Ensure your content resonates with your audience and generates comments, likes, and shares.

Niche Relevance: Focus on your niche. Brands prefer creators whose content aligns with their products or services. A niche audience is more likely to convert.

Professionalism: Present yourself professionally. A well-organized profile with a consistent aesthetic can attract brands looking for reliable partnerships.

Pitching: Reach out to brands directly or join influencer marketing platforms to find sponsorship opportunities. Showcase your previous successful collaborations in your pitch.

By creating high-quality, engaging content and actively seeking sponsorship opportunities, you can monetize your TikTok account regardless of your follower count. As you build your brand and reputation, more opportunities will come your way.

Affiliate Marketing

Affiliate marketing on TikTok can be a fruitful income stream and doesn’t require a massive follower count. Here’s how to harness its potential:

Choose Relevant Products: Promote products or services that align with your content and resonate with your audience. Authenticity is key.

Compelling Content: Craft engaging videos that highlight the benefits of the products or services you’re promoting. Show your audience how they can benefit.

Incorporate Affiliate Links: Use TikTok’s video descriptions to include affiliate links. Encourage viewers to click and make purchases through your links.

Track Performance: Monitor the performance of your affiliate marketing efforts. Analyze which products or strategies generate the most conversions.

Transparency: Disclose your affiliate partnerships to maintain trust with your audience. Honesty builds credibility.

Even with a relatively modest follower count, effective affiliate marketing can result in significant earnings as long as your content is persuasive, aligned with your niche, and resonates with your viewers. Over time, your income potential can grow as your audience and influence expand.

Virtual Gifts

Monetizing your TikTok content doesn’t always require a massive following. TikTok’s virtual gift system can help you earn real money during live streams. Here’s how it works:

Live Streaming: To receive virtual gifts, you need to go on TikTok live. This feature allows you to interact with your audience in real-time, and can help generate money in the long run.

Virtual Gifts:  TkTok users can purchase virtual/video gifts from TikTok’s in-app store and send them to you during your live stream. These gifts can range from small tokens to more substantial ones.

Conversion to Cash: TikTok converts the virtual/live gifts you receive into diamonds, which can then be converted into real money. Content creators typically receive a percentage of the diamond’s value.

Engagement Matters: Engage with your viewers during live streams to encourage them to send virtual gifts. Interactions, shoutouts, and responding to comments can boost gift-giving.

While a larger follower base can increase your potential earnings, creators with smaller audiences can still benefit from virtual gifts if they create engaging and interactive live content. As your following and live stream engagement grow, so will your earnings

TikTok Creator Marketplace

TikTok’s Creator Marketplace is a valuable platform for monetization, and it doesn’t rely solely on the size of your follower count. Here’s how you can utilize it effectively:

Accessible to Many: The Creator Marketplace is open to creators with varying follower counts, making it inclusive for those starting out.

Profile Optimization: To attract brand partnerships, optimize your Creator Marketplace profile. Showcase your niche, interests, and the type of content you create.

Browse Opportunities: Explore available brand deals and collaboration opportunities. You might find campaigns that align with your content and values.

Negotiation Skills: Learn negotiation skills to secure favorable deals. Highlight your creativity and how your content can benefit the brand.

Quality Over Quantity: Focus on producing high-quality content that resonates with your audience. Brands often prioritize relevance and engagement over follower numbers.

Leveraging TikTok’s Creator Marketplace can lead to paid collaborations and sponsored posts, providing an income stream regardless of your follower count. It’s all about showcasing your uniqueness and offering value to potential partners.

Selling Merchandise

Selling merchandise is an effective way to monetize your TikTok content, and it doesn’t depend solely on your follower count. Here’s how you can set up your merchandise store:

Establish Your Brand: Build a strong personal brand on TikTok. Authenticity and a unique style can attract dedicated fans interested in your merchandise.

Design Unique Products: Create merchandise that resonates with your audience. Custom clothing, accessories, or other products related to your content can be appealing.

Promotion: Use your TikTok platform to promote your merchandise. Showcase your products in creative ways and let your audience know where to find them.

E-commerce Platforms: Utilize e-commerce platforms like Shopify or Teespring to set up your online store. These platforms handle the logistics of printing, shipping, and customer support.

Engagement and Trust: Maintain a strong connection with your audience. Engage with your followers and build trust to encourage merchandise sales.

While a larger follower base can expand your potential customer reach, the effectiveness of merchandise sales often depends on the quality of your content and the loyalty of your audience. Over time, as your TikTok presence grows, so can your merchandise sales and overall income.

How To Get More Followers On TikTok?

Growing your TikTok follower count is essential for unlocking more opportunities to monetize your content. Let’s explore some effective strategies.

Use Popular Hashtags

Using popular hashtags can significantly boost your TikTok visibility and attract more followers. Here’s how to make the most of this strategy:

Relevance is Key: Use hashtags that are relevant to your content. They should align with your video’s theme and resonate with your target audience.

Research Trending Hashtags: Stay updated on trending hashtags within your niche or industry. Incorporate these into your video captions to tap into ongoing conversations.

Combine Trending and Niche Hashtags: Mix trending hashtags with niche-specific ones to increase your chances of discovery. This strategy helps you reach a broader audience while still appealing to your core followers.

Don’t Overdo It: While using hashtags is essential, avoid excessive tagging. Aim for a balance; too many hashtags can appear spammy and deter viewers.

By using popular and relevant hashtags strategically, you can enhance your video’s discoverability and attract more TikTok followers interested in your content.

Make Content Around Trends

Creating content around TikTok trends can catapult your follower count. Here’s how to ride the wave of trends effectively:

Stay Updated: Keep an eye on TikTok’s Discover page and the ‘For You’ feed to spot trending challenges, dances, and topics.

Participate Actively: Don’t just watch trends—participate in them. Create your unique take on popular challenges or add your twist to trending sounds.

Inject Personality: Infuse your unique style and personality into trend-related content. This sets you apart and attracts viewers who resonate with your approach.

Consistency Matters: Consistently create trend-based content to keep your profile fresh and engaging. Trend followers are more likely to stay if they see you’re active.

Engage with Trending Creators: Collaborate with creators who are currently trending. Collaborations can introduce your content to a new audience.

Use Trending Music

Integrating trending music into your TikTok videos can be a game-changer for attracting followers. Here’s how to leverage this strategy effectively:

Browse TikTok’s Music Library: Explore TikTok’s extensive music library to discover the latest trending songs. TikTok often features tracks that are currently popular.

Sync with Video Themes: Choose music that complements your video’s theme or enhances the mood you want to convey. A well-selected track can make your content more engaging.

Engage Viewers with Music Challenges: Many viral challenges on TikTok are associated with specific songs. Participate in these challenges to tap into existing trends and attract followers.

Incorporate Creative Transitions: Use music transitions creatively to enhance your video’s visual appeal. Timing your video edits with the music’s rhythm can captivate viewers.

Stay Updated: Music trends on TikTok change quickly, so stay updated with the latest songs and adapt your content accordingly.

Engage With Existing Followers

Building a loyal TikTok following starts with nurturing your current audience. Engaging with your existing followers not only retains them but also attracts new ones. Here’s how to do it:

Respond to Comments: Take the time to reply to comments on your videos. Responding shows appreciation and fosters a sense of community.

Host Q&A Sessions: Hosting Q&A sessions or live streams where you interact directly with followers can create a more personal connection.

Collaborate with Followers: Occasionally collaborate with your followers or feature their content in your videos. This inclusivity can boost their engagement and loyalty.

Acknowledge Achievements: Celebrate milestones with your followers, such as reaching a specific follower count. This can encourage them to share your content with their networks.

Consistency Matters: Maintain a consistent posting schedule. Predictable content can keep your audience coming back for more.

Collaborate With Other Creators

Collaborating with fellow TikTok creators can be a powerful way to increase your follower count. Here’s how to make successful collaborations:

Find Compatible Creators: Seek out creators whose content aligns with yours or complements it. Compatibility ensures a seamless collaboration.

Engage in Duets: Duets allow you to create content alongside another user. Participating in duet challenges can expose your profile to a wider audience.

Cross-Promote: Collaborators can shout out each other’s profiles, introducing their followers to new and exciting content.

Innovative Ideas: Brainstorm unique and engaging ideas for collaborations that will captivate your combined audience.

Tag Collaborators: When posting collaborative content, tag your partner. This helps their followers discover your profile.

Effective collaborations can lead to a mutual increase in followers as your content reaches new audiences. It’s an excellent way to diversify your content and grow your TikTok presence.

Frequently Asked Questions

Here we provide answers to common queries that many TikTok creators have about earning money and how many followers it takes to start earning cool cash. 

How much does TikTok pay for 1,000 followers?

TikTok doesn’t directly pay creators based on the number of followers they have. Instead, earnings on TikTok primarily come from methods like the TikTok Creator Fund, sponsored content, and affiliate marketing. 

The TikTok Creator Fund typically pays creators based on video engagement, views, and the region’s specific rates. Generally, creators with higher engagement rates and broader reach can earn more. 

While there’s no fixed rate for 1,000 followers, focusing on content quality and engagement is the key to maximizing your earnings potential on TikTok.

Is 20k Views on TikTok Good?

Yes, achieving 20k views on a TikTok video is a notable milestone. It signifies that your content has gained substantial visibility and engagement within the TikTok community. However, what constitutes “good” varies depending on your goals and niche. 

Some creators aim for virality with millions of views, while others prioritize engagement and niche-specific content. Remember that views alone don’t guarantee monetization; factors like audience retention and interaction matter. 

So, while 20k views are certainly positive, focus on creating content that resonates with your target audience and supports your broader TikTok objectives.

How Many Followers to Get Verified on TikTok?

The TikTok verification process doesn’t have a specific follower count requirement. Unlike some social media platforms, TikTok considers various factors for account verification, including content quality, consistency, and the likelihood of being impersonated. 

While a substantial follower count can strengthen your verification request, it’s not the sole determinant. Focus on producing original, engaging content and building an authentic TikTok presence. 

When you believe your account meets the verification criteria, you can submit a request within the TikTok app. TikTok’s verification team will review your application and decide whether to grant the coveted blue checkmark.


TikTok, like other social media apps, offers diverse opportunities for creators to monetize their content, irrespective of their follower count. Engaging with trends, leveraging collaborations, and creating quality content are key. Remember, while followers matter, they are just one piece of the TikTok success puzzle. Focus on authenticity and audience connection to thrive.

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Kartik Ahuja
Kartik Ahuja
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