The alo founder is not one person it's two. Danny Harris and Marco DeGeorge co-founded Alo Yoga in Los Angeles in 2007. They remain the co-owners today, running the company under their parent company, Color Image Apparel, Inc. Harris serves as CEO; DeGeorge as President. Alo is privately held, not publicly traded.
That's the short answer. The longer one involves a friendship that predates Alo by decades, an apparel business that was already running 15 years before Alo launched, and a brand that grew from a yoga-focused clothing line into a company reportedly valued at around $10 billion.
The Two Alo Founders: Danny Harris and Marco DeGeorge
Most people searching for the alo founder expect a single name. The reality is more straightforward than that it has always been a partnership. Harris and DeGeorge have been friends since childhood, and their professional lives were already intertwined well before Alo came to exist.
Danny Harris — Co-Founder and CEO
Harris came to yoga through anxiety. Not as a wellness trend or a business opportunity it genuinely helped him manage something he was dealing with. That personal connection is part of why Alo's stated mission reads the way it does: the language around mindful movement and spreading yoga to the world comes from somewhere real, not from a branding brief.
As CEO, Harris handles strategic vision and brand direction. He was listed on the Business of Fashion 500 and recognized among the Global Fitness 100 in 2025.
He maintains a notably low public profile for someone running a brand this visible he doesn't have an active large social media presence, which is an unusual choice given how identity-forward the activewear category has become.
Marco DeGeorge — Co-Founder and President
DeGeorge's path to yoga was physical. He started practicing while recovering from a back injury. His role within Alo maps more toward operations and product the manufacturing and structural side of what keeps a large apparel company working. As President, he provides operational leadership alongside Harris's strategic role.
What's often overlooked in discussions about the alo founder is that DeGeorge also co-founded Bella+Canvas. That's a separate brand entirely a large-scale wholesale supplier of blank apparel used by businesses for custom printing. It operates in a completely different market from Alo's premium retail position, but it shares the same founders and parent company. The significance of this will be clearer in a moment.
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What Did the Founders Build Before Alo Yoga?
This is the part most competitor articles either skip or mention only briefly. Alo Yoga was not a first venture. Harris and DeGeorge were already running an apparel company when Alo launched.
Color Image Apparel, Inc. — The Parent Company Founded in 1992
Color Image Apparel, Inc. is the private holding company that owns both Alo Yoga and Bella+Canvas. It was founded in 1992 fifteen years before Alo launched. Harris and DeGeorge own Color Image, and through it, they own Alo.
Color Image reportedly exceeded $1 billion in revenue in 2022, roughly doubling from the prior year. These figures aren't from audited public filings Color Image is private so they should be read as reported estimates rather than confirmed data. Still, the scale is meaningful context for understanding how much operational infrastructure sat behind Alo from early on.
Bella+Canvas — Why It Matters to the Alo Story
Bella+Canvas is a wholesale blank-apparel brand known in the print-on-demand and promotional products industry. It supplies high-quality basic t-shirts, hoodies, and similar items to businesses that add their own branding. Volume operation, different customer base, different pricing model nothing like Alo's consumer-facing premium retail approach.
But here's why it matters: running a high-volume wholesale apparel operation gives you deep knowledge of fabric sourcing, manufacturing quality standards, and supply chain management. When Alo positioned itself as technically advanced yoga clothing, that wasn't just marketing language. The founders had real manufacturing experience behind them. Most premium activewear startups don't have that foundation.
When and Where Was Alo Yoga Founded?
Alo Yoga was founded in 2007 in Los Angeles. The brand operated online for years before opening its first physical store in Beverly Hills on April 20, 2016. Alo calls its stores 'sanctuaries,' a name that fits the brand's wellness positioning. The company's headquarters are now in Beverly Hills as well.
As of 2025, Alo operates more than 200 stores across 26 countries and ships to over 128 nations. The brand's first store in the Philippines opened in May 2025. That's a significant expansion from a company that had no retail presence at all until 2016.
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Who Owns Alo Yoga Today?
Danny Harris and Marco DeGeorge own Alo Yoga through Color Image Apparel, Inc. The brand is entirely private no stock, no public shareholders, no exchange listing.
In late 2023, the founders hired investment bank Moelis to explore bringing in outside capital, with reports of a valuation around $10 billion being discussed. Options reportedly included selling a stake to private equity or sovereign wealth funds. As of this writing, no confirmed deal has been publicly announced. The ownership structure may have changed, but if it did, it hasn't been disclosed.
Both founders have reportedly reached billionaire status according to Forbes, a figure tied to the company's valuation and growth trajectory. Given that all financial data comes from private, non-disclosed sources, these should be understood as estimates rather than verified figures.
How Alo Grew Under the Founders' Direction
Alo's early growth strategy was unconventional for an apparel brand. Rather than traditional advertising, the brand gave products to celebrities. Kendall Jenner, Hailey Bieber, the Hadid sisters, and others were photographed wearing Alo paparazzi shots, not staged campaigns.
That exposure gave the brand cultural credibility in a way that paid media rarely does.
By 2020, Alo reached $200 million in sales. The parent company crossed $1 billion by 2022.
Since then the brand has expanded into skincare (launched 2020), hair care (2022), supplements (2023), footwear (2023), and luxury fashion lines including the Aspen ski collection shown at New York Fashion Week and the Alo Atelier formalwear collection launched in October 2023.
At first glance, expanding from yoga pants into formalwear and supplements seems like a stretch. But the founders have framed it consistently through the 'studio-to-street' concept the idea that yoga's mindful approach belongs in every part of life.
Whether you read that as a genuine philosophy or a brand positioning strategy is a fair question. Given that Harris came to yoga for anxiety and DeGeorge for a back injury, there's probably some truth to both.
FTC Class Action Lawsuit — 2025
In 2025, Alo was named in a $150 million class action lawsuit alleging FTC violations. The case has not been fully resolved as of this writing. This is a factual development in the brand's history, noted here without editorializing it doesn't define the founders or the company, but it is part of the current record.
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Key Takeaways
The alo founder story is a two-person story. Danny Harris (CEO) and Marco DeGeorge (President) co-founded Alo Yoga in 2007, backed by an existing apparel business Color Image Apparel that had been running since 1992. The brand remains privately held. Their personal connection to yoga, not a market gap, is what they've consistently named as the foundation of everything Alo does.
Frequently Asked Questions
Is Danny Harris the only alo founder?
No. Alo Yoga has two co-founders: Danny Harris and Marco DeGeorge. Both founded the brand together in 2007 and remain co-owners. Harris is CEO; DeGeorge is President.
Is Alo Yoga publicly traded?
No. Alo Yoga is a private company owned through Color Image Apparel, Inc. There is no publicly traded stock. Outside investment was explored in 2023, but no confirmed deal has been announced.
What does ALO stand for?
ALO is an acronym for air, land, and ocean chosen by the founders to reflect their philosophy that mindful movement extends beyond the yoga studio into all environments.
What is Bella+Canvas and how is it related to Alo?
Bella+Canvas is a wholesale blank-apparel brand also co-founded by Harris and DeGeorge. Both brands operate under the same parent company, Color Image Apparel, but serve different markets entirely.
Did the Alo founders sell the company?
As of available information, no. They explored outside investment in late 2023 at a reported $10 billion valuation, but no confirmed sale or stake transaction has been publicly disclosed.
